Gavrielshaw - gavrielshaw.com - GavrielShaw.com
General Information:
Latest News:
First hand research in the [weight loss] market (Atlanta Georgia, here comes a copywriter!) 21 Aug 2013 | 01:08 am
In relation to a weight loss award for a new natural hunger suppressant (clinically proven to significantly reduce body fat over extended periods of time… without extra exercise or forced dieting)… I’...
Build empathy with your audience by using Amazon.com for market research 21 Jul 2013 | 05:22 pm
YouTube video description: “You can’t go wrong with Jay Abraham and his copywriting tips here couldn’t be more spot-on. Copywriters are always told to give the people what they need and want and this ...
Audience Captivation – Story Loops & Nested Loops 6 Jul 2013 | 07:35 pm
Story loops have been used by brilliant writers for centuries. With the dawn of television the power of “nested loops” became clear. Nesting story loops is the most powerful way to keep an audience en...
Why Client Experience Management trumps Customer Experience Management for maximum profitability 6 Jul 2013 | 07:06 pm
I used to work for a millionaire entrepreneur who gave me access to Jay Abraham’s multi-volume Marketing Encyclopedia… it gave me a Jedi intuition for good marketing strategy which I still have never ...
What is the role of content marketing in creating a great customer experience? 6 Jul 2013 | 03:52 am
David Edelman, Principal at McKinsey, describes the content pipeline and how it needs to both feed and inform interactions across all touchpoints with the customer. High-budget low-volume content prod...
Award winning customer service in the social channel 4 Jul 2013 | 01:26 am
As a judge of the 2013 European Contact Centre & Customer Service Awards (ECCCSA) social media category, I’ve seen behind the curtains of organisations large and small who thought themselves worthy to...
Paid Traffic Sources – a long list 30 Jun 2013 | 02:14 pm
Asked recently about paid traffic management and best cost-to-conversion sources I had to confess I’m not up to scratch. It’s as far back as 2007 that I managed a major media buy for a client and I’m ...
Flawed shopping cart usability and poor customer experience from PC World Business 29 Jun 2013 | 07:05 pm
I just filled in the order cancellation form on PC World Business which on clicking submit loaded a page that did not confirm whether the form had submitted or not… Hence I’ll post this here and link ...
Tableau – data visualisation software to create, collaborate and captivate 14 Jun 2013 | 11:35 pm
I’d sure like to see this applied to a large web user data set… If you’re into data visualisation, check out Tableau. Related posts: Customer Data Segmentation — Why and How Why segmentation is so i...
Tableau – data visualisation software to create, collaborate and captivate 14 Jun 2013 | 11:35 pm
I’d sure like to see this applied to a large web user data set… If you’re into data visualisation, check out Tableau. Related posts: Customer Data Segmentation — Why and How Why segmentation is ...
