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Is Your Content King, or a Lowly Pauper? 13 Aug 2013 | 01:30 pm
‘Content is King’ is a phrase that’s bandied around on a daily basis throughout the digital marketing community. But what many fail to see is that their content will only achieve royal status if it’s ...
Dispatches: Celebs, Brands & Fake Fans – Product Endorsements Turned Sour? 6 Aug 2013 | 02:48 am
Twitter’s and Facebook’s feeds are currently going crazy in response to Channel 4’s ‘Celebs, Brands & Fake Fans’ documentary, as part of their ‘Dispatches’ series – a documentary highlighting, among o...
The Fundamentals of Ecommerce Copywriting 27 Jun 2013 | 07:37 pm
The shift from high street shopping to Ecommerce has been a swift one, and more people than ever are choosing to make their purchases via the internet, rather than making the trek to a bricks-and-mort...
How To Get The Best From Your Copywriting Agency 1 Dec 2011 | 04:39 am
There are thousands upon thousands of copywriters out there, from sole traders to multi-national copywriting agencies. Some focus on niche areas while others cover a broad range of industries and sub...
Five Common Copywriting Mistakes 15 Nov 2011 | 04:04 am
Great copy can be difficult to achieve, and unfortunately, horrendous copy can be relatively easy to create! We’ve compiled our list of 5 of the most common copywriting mistakes, and how to avoid the...
Day One with the Cowfish! 7 Nov 2011 | 11:00 pm
It’s with great excitement that I launch Cowfish Media. After operating under the name of GeorgieLC Freelance Writing for over a year, I took the decision to rebrand my business, creating a new image,...
