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Insight for Small Business Owners: Why Web Marketing and Analytics Matter 26 Aug 2013 | 06:00 pm
Statistically speaking small business owners typically spend less than 3 percent of their overall advertising budget on online marketing. More often than not some small business owners feel more comfo...
Why Your Small Business Needs a Blog 23 Aug 2013 | 05:00 pm
In today’s world a blog is an important and invaluable marketing tool for small and large businesses alike. Yet, I am often surprised by how many businesses don’t have a blog or those that do have a b...
Why SMS Marketing Campaigns are More Effective Than Email Marketing 22 Aug 2013 | 06:00 pm
Marketing in any small business can be difficult. Deciding where to spend the budget each month and what type of message to communicate is hard. Most small businesses send email campaigns to their dat...
Ranking Mobile Ad Channels 21 Aug 2013 | 03:30 pm
Although very young, the mobile advertising ecosystem is already overflowing with ways for brands to advertise themselves to mobile audiences. Understanding the value that each option brings to the ta...
Choosing Web Hosting For E-Commerce 20 Aug 2013 | 06:00 pm
When a business decides to run some or all of their sales through their primary site, they need to make a decision about which hosting platform they intend to use. A web store can be much more product...
Web Design Trends in 2013 19 Aug 2013 | 06:00 pm
Web design is a continuously changing field. Many trends in design come about as a result of new technology that allows users to experience sites in a new way, such as on a smart phone. Others capture...
5 Awesome Tools to Boost Your Website 15 Aug 2013 | 06:00 pm
As a small business your website should, at the very least, consume 20% of your time and budget. Unlike larger scaled businesses, small businesses have a limited perspective on advertising, based o...
From Google: How to Use PageSpeed Insights to Analyze Your Mobile Site 13 Aug 2013 | 06:00 pm
Utilizing tools from Google developers directly is always a safe bet when it comes to analyzing your website. The PageSpeed Insights Tool from Google is no different, and it is quickly becoming one of...
Is BYOD Advantageous for Small Businesses? 8 Aug 2013 | 05:00 pm
Economic meltdown, stiff competition from global conglomerates, downsizing, budget cuts, technology costs. Small businesses are feeling the heat of market trouble. It’s time to constantly reinvent to ...
Why Not Having a Mobile Website Is Actually Costing You Money 7 Aug 2013 | 04:30 pm
It’s no secret that the eyes of computer users are drifting away from their desktop screens and toward their mobile phones. However, a number of businesses don’t seem to realize that they have to adju...
