Girvin - blog.girvin.com - GIRVIN | Strategic Branding Blog
General Information:
Latest News:
Looking at Skins 22 Aug 2013 | 08:12 pm
Studying the Face of People and the Buildings that they Make In the past, we’ve talked about the modeling of a brand relationships — the relating [the carrying, the holding and the retelling] of tha...
Finding the brand soul of Chihuly 21 Aug 2013 | 02:19 am
Digging in, the brand archaeology of art, the person, the persona. When you work on a brand, people are involved. Sometimes, companies forget — they think: logistics, operations, planning, transport...
The Pink that is: “indescribably pink.” 15 Aug 2013 | 07:59 pm
Color, Brands, and the Layering of Experience, Memory and Recognizability Some say — “stop calling the FT pink!” According to the color standards at the Times, the real color is a “so-called” Salmon...
Imagine that it’s raining, but you’re not getting wet. 13 Aug 2013 | 08:20 pm
rAndom International at MOMA. Reinterpretations of cold digital design It’s been suggested by Random that their work isn’t about typical programmable environmental installations that are inherently ...
James Turrell 8 Aug 2013 | 08:31 pm
James Turrell, Designer in Light The Guggenheim | NYC We have a lot of history with the legacy of Turrell – and real history, in terms of what we’ve done for Seattle in introducing Seattle to his ...
The Book of Signs, the Book of Symbols, the Sign of the Book, the Signal of the Sigil 6 Aug 2013 | 07:47 pm
Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining – to illustrate is “making bright.” But also — to purify. In a manner, thinking about i...
Crafted by Hand 1 Aug 2013 | 07:58 pm
Designing a World: Bears, Children, Wonderment and Michele Clise Ophelia’s World [Ophelia, showing above] Now and then, you get a chance to work on a project, or a succession of them, that might...
The BrandQuest® That is a Journey 30 Jul 2013 | 08:37 pm
When You Get Out There. For the Curious, More Can Be Found. Doors opened, entries walked, the pilgrimage taken. When you get out there, closer to the heart of the story, the feeling of it: the pla...
WHAT ABOUT STEVE JOBS, NOW GONE, AND APPLE? 25 Jul 2013 | 08:10 pm
PRODUCT DESIGN, CAPTIVATION AND THE APPLE SIGNATURE I was talking to a young engineer about the principled ideation of Apple industrial design; that certain details are not only innovative not only ...
NORDSTROM + GIRVIN | A HISTORYOF 35 YEARS 23 Jul 2013 | 07:41 pm
THE HAND CRAFT OF RETAIL DESIGN IN THE BEGINNING, RETAIL DESIGN GOES BACK TO ONE SIMPLE PROPOSITION. “WHY SHOULD I BUY FROM YOU?” The implications of retail speaks to retelling – that is, there is...
