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Globalization Drives Pharma Industry Strategic Investments 21 Aug 2013 | 08:55 pm
The most critical trend driving the pharmaceutical industry is the continued growth of mergers and acquisitions; in a recent Global Pharmaceutical Industry survey conducted by ICD Research, 63% of ind...
The B2B Weekly Roundup: August 13 13 Aug 2013 | 08:34 pm
This week we revisit some favorite B2B marketing discussions to see what’s new. Dan Pacifico highlights a handy guide to keyword targeting, a slippery issue for SEO experts that hasn’t gotten any simp...
The B2B Weekly Roundup: August 6 6 Aug 2013 | 09:54 pm
Welcome to August. Despite the new month’s reputation for being a slower-paced time – and we do hope you’re enjoying some of that – our experts find the pace of change unrelenting in the world of B2B ...
The B2B Weekly Roundup: July 30 30 Jul 2013 | 09:54 pm
This week we’re talkin’ mobile. Dan Pacifico reveals one of the truths about Google’s push for Enhanced Campaigns and the ability to evaluate campaigns/ad groups on a device level: the folks at the ...
The B2B Weekly Roundup: July 23 23 Jul 2013 | 08:37 pm
If you have wondered about the role of mobile ad clicks vs. organic search on keywords for which you already do well, Dan Pacifico reveals new research that shows they are complementary and can be str...
Buzz-worthy Tech Hits the Factory Floor 17 Jul 2013 | 09:17 pm
B2B marketers are inundated with the latest nuances of applying big data and the growth of mobile devices. But “data” and “mobile” are more than just marketing buzzwords; these are now some of the big...
The B2B Weekly Roundup: July 16 16 Jul 2013 | 08:57 pm
On the heels of Microsoft’s strategy and re-org announcements last week, we get down to some digital B2B basics here. Dan Pacifico reminds us that satisfying users is not only a good content strategy...
The B2B Weekly Roundup: July 9 9 Jul 2013 | 08:57 pm
This week Dan Pacifico notes the importance for B2B marketers of understanding semantic SEO, while colleague Jenn Vitello focuses on the necessity of SEO and content marketing working in harmony. Andy...
The B2B Weekly Roundup: July 2 2 Jul 2013 | 07:26 pm
There is no escaping Google’s influence in B2B digital marketing, as evidenced in this week’s roundup. Dan Pacifico reports the search leader will update its mobile requirements this fall, placing mor...
The B2B Weekly Roundup: June 25 25 Jun 2013 | 07:26 pm
Getting and keeping digital assets organized and accessible can raise productivity and security for B2B marketing organizations, suggests Andy Hunt in this week’s Digital Trend post. That’s timely adv...
