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Bloomberg TV introduces Loreal’s Women in Digital Competition Winners 24 Jul 2012 | 02:06 am

July 20 (Bloomberg) — L’Oreal recently launched its first ever Women in Digital competition, created to highlight female entrepreneurs making moves in the tech world. Sara Eisen spoke with two of this...

Bloomberg TV introduces Loreal’s Women in Digital Competition Winners 24 Jul 2012 | 02:06 am

July 20 (Bloomberg) — L’Oreal recently launched its first ever Women in Digital competition, created to highlight female entrepreneurs making moves in the tech world. Sara Eisen spoke with two of this...

L’Oreal Spotlights Female-Led Digital Startups With NEXT Generation Awards 19 Jul 2012 | 01:46 am

After creating an innovation fund last year, L’Oreal executives sought out digital-marketing startups for projects to use it with, only to find that companies it wanted to work with were often hard to...

L’Oreal Spotlights Female-Led Digital Startups With NEXT Generation Awards 19 Jul 2012 | 01:46 am

After creating an innovation fund last year, L’Oreal executives sought out digital-marketing startups for projects to use it with, only to find that companies it wanted to work with were often hard to...

Augmented Reality Makes You a French Soccer Champion 17 Jul 2012 | 11:05 pm

The Trophee des Champions promotion is a partnership between France’s Ligue de Football Professionnel,Front Row Marketing and the augmented reality app GoldRun, which also powered the Giants’ Super Bo...

Augmented Reality Makes You a French Soccer Champion 17 Jul 2012 | 08:05 pm

The Trophee des Champions promotion is a partnership between France’s Ligue de Football Professionnel,Front Row Marketing and the augmented reality app GoldRun, which also powered the Giants’ Super Bo...

“Ice Age” Movie Opens With Double Dose of Augmented Reality 17 Jul 2012 | 12:06 am

In addition to the expected kids’ marketing tie-ins such as a McDonald’s Happy Mealpromotion, Ice Age: Continental Drift  opens in movie theaters today with a mobile campaign it hopes moviegoers will ...

“Ice Age” Movie Opens With Double Dose of Augmented Reality 16 Jul 2012 | 09:06 pm

In addition to the expected kids’ marketing tie-ins such as a McDonald’s Happy Mealpromotion, Ice Age: Continental Drift  opens in movie theaters today with a mobile campaign it hopes moviegoers will ...

How Augmented Reality Is Shaping the Future of Retail 21 Jun 2012 | 04:23 am

GoldRun makes it possible to reach a global population, or to geo-target audiences accordingly. The company can customize memorable AR-based experiences that users want to share on Facebook and Twitte...

How Augmented Reality Is Shaping the Future of Retail 21 Jun 2012 | 01:23 am

GoldRun makes it possible to reach a global population, or to geo-target audiences accordingly. The company can customize memorable AR-based experiences that users want to share on Facebook and Twitte...

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