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Sustainable Innovation 2012: Key Lessons 14 Feb 2013 | 11:20 pm
The Center for Sustainable Design (CfSD), since its founding in 1995, has conducted high quality research in sustainable innovation and product design. Recognized around the globe for their sustainabi...
Introducing WeHateToWaste.com 7 Jan 2013 | 03:00 pm
I am excited to announce our new consumer-focused blog and website. In beta test since June, it’s called WeHatetoWaste.com and we’re officially launching it this week. In line with our mission at J. ...
Demystifying Biobased Products Keys to Marketing Success 6 Dec 2012 | 09:30 pm
Communicating the benefits of “biobased” content, the world’s newest ecological marketing term, is often tricky. Biobased represents all of green marketing’s traditional challenges — including greenwa...
Upshot of FTC Revised Green Guides: Let’s Stop Calling Green Products “Green” 11 Oct 2012 | 10:39 pm
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Upshot of FTC Revised Green Guides: Let’s Stop Calling Green Products “Green” 10 Oct 2012 | 12:39 am
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