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Live @ SMX East: What Are The Most Important Search Ranking Factors? 27 Aug 2013 | 06:00 pm

Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even des...

‘Tis the Season to Get Ready for Your Busiest Time of Year 27 Aug 2013 | 04:00 pm

Last year around this time, I talked about the importance of auditing your metrics from the prior holiday season. Assuming you took the advice and this year have your shop in order, here are five tact...

Remarketing With Google Analytics: 5 Simple Recipes to Get You Started 27 Aug 2013 | 03:00 am

In my last article I introduced AdWords Remarketing and how to set it up with Google Analytics. In this follow-up I want to share five of my favorite remarketing list setups for engaging with visitors...

Instagram Now Bans Users From Certain Hashtag Searches by @wonderwall7 27 Aug 2013 | 02:40 am

Instagram now bans users from searching for certain hashtags that may be considered profane or explicit. This discovery, by Nick Drewe of The Data Pack,  comes after Instagram’s 2012 announcement on i...

SearchCap: The Day In Search, August 26, 2013 27 Aug 2013 | 02:00 am

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About I...

How to Rock Your Customers’ World: An Interview With SES San Francisco Speaker Bryan Eisenberg 27 Aug 2013 | 01:00 am

SES San Francisco is just a couple weeks away, and Bryan Eisenberg will be one of the featured speakers. His session, Mad Men of Search: How They Leverage Data to Rock the Customer Experience, will sh...

How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com 27 Aug 2013 | 12:55 am

Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. Wit...

AdWords Test Accounts No Longer Require Application Requests 26 Aug 2013 | 11:51 pm

Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. ...

Apple Siri On Google Glass: “That Glass Is Half Empty” 26 Aug 2013 | 11:21 pm

The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, “okay glass,” Apple Siri wi...

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