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Why Chromecast is Overrated, and Why I’ve Already Pre-ordered One 8 Aug 2013 | 10:23 pm
Google has announced the launch of Chromecast, their new device which streams video and music directly from your connected devices onto your home television set. Media outlets immediately showered it ...
Frictionless Business, There’s the Rub 14 Jun 2013 | 08:47 pm
This article was written by Chris Copeland, Chief Executive Officer of GroupM Next, and originally published on ClickZ June 7, 2013. Follow Chris on Twitter: @C2Next It was Shakespeare’s Hamlet who on...
The Coming Audio Revolution 12 Jun 2013 | 11:41 pm
Last night was a rare night in the Sherfy household: my kids and wife were out of the house, giving me sole possession of the remote control – heaven! Able to channel surf to my heart’s content, ove...
Is Radio Apple’s Seventh Billion-Dollar Business Unit? 11 Jun 2013 | 08:45 pm
This article was written by Jesse Wolfersberger , Director, Consumer Insights, at GroupM Next, and published on MediaBizBloggers June 11, 2013. Apple’s iTunes Radio service could have an audience of m...
Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for 4 Jun 2013 | 08:36 pm
This article was written by Steve Sherfy, Manager, Insights, at GroupM Next, and published on ClickZ June 4, 2013. Consumers have become accustomed to “tax-free” online shopping, but the game is about...
Attention Marketers: Six Distinct Consumer Journeys Identified 30 May 2013 | 03:06 am
The purchase pathway, once as simple as moving from awareness to consideration to purchase, has evolved within the emerging digital space. The expansion of the online world has provided today’s consu...
Attention Marketers: Six Distinct Consumer Journeys Identified 30 May 2013 | 03:06 am
The purchase pathway, once as simple as moving from awareness to consideration to purchase, has evolved within the emerging digital space. The expansion of the online world has provided today’s consu...
Optimizing for the Future: Connecting Consumers with Brand Content 23 May 2013 | 09:41 pm
There’s been a lot of talk about Google Glass as of late; simply visit any major news outlet’s website to view some sort of related headline. Big-picture thinkers know that Glass is part of a larger t...
What’s One Billion Dollars Worth Today? Depends on the Company Spending It 21 May 2013 | 08:10 pm
This article was written by Chris Copeland, Chief Executive Officer of GroupM Next, and originally published on AdAge May 21, 2013. Follow Chris on Twitter: @C2Next What Tumblr and Two More Potential...
Defining the Words That Define Us 20 May 2013 | 08:19 pm
This article was written by Chris Copeland, Chief Executive Officer of GroupM Next, and originally published on ClickZ May 13, 2013. Follow Chris on Twitter: @C2Next I’ve had the good fortune to writ...
