Ianbrodie - ianbrodie.com - Comments on:
General Information:
Latest News:
How To Oust An Incumbent 1 Aug 2013 | 05:15 pm
It’s an all too common experience: you speak to a potential client you’re sure you could do a brilliant job for but they’re unwilling to switch from their existing supplier or even try you out. How d...
How To Win Senior Executive Clients 31 Jul 2013 | 04:09 am
Many of you reading this will have the big challenge of needing to connect with and win very senior executives as clients. Today’s More Clients TV Q&A looks at the most effective ways of connecting w...
What Makes An Effective Brochure For A Service Business? 30 Jul 2013 | 01:34 am
Most brochures and leaflets are awful. A waste of the paper they’re printed on. You’d be better off just burning the money you would have spent on them and cutting out the middle man. But it is possi...
How To Get More Meetings With (Hard To Reach) High Potential Clients 25 Jul 2013 | 04:31 pm
Finding it difficult to get meetings with your ideal clients? It’s a common problem. These days the traditional networking approaches that many businesses have relied on are dominated by small busine...
How To Revitalize Old Relationships 24 Jul 2013 | 08:33 pm
Have you lost touch with some of your old clients and contacts? Would you love to get get talking to them again – but don’t know how? It’s a problem very many people have. Your old contacts and clien...
World’s Worst Sales Call? 18 Jul 2013 | 01:31 am
I’m fuming right now so apologies if this blog post comes across as a bit of a rant. But I think there’s some lessons to be learned here for all of us. I’ve just got off the phone with a salesperson ...
Accountants Caught Lying To Clients In Desperate Quest For Authority 10 Jul 2013 | 02:39 am
I’ve been looking at accountancy websites recently (on the whole a pretty depressing task, more of which in a later post). As part of the process I found something quite weird, and rather disturbing....
The Future of Buying Professional Services 8 Jul 2013 | 01:32 pm
I’m sure like everyone you’ve noticed a change in how our clients buy our services. Clients do a ton more research online before contacting us. And often their opening gambit is to ask about price. W...
Are You a Shining Light? 4 Jul 2013 | 04:52 am
Have you ever noticed how some people just seem to stand out? Tom Peters in the world of consulting for example. Whether you agree with everything he says or not, there’s no doubt he makes a huge imp...
How To Get Marketing Leverage 30 Jun 2013 | 02:37 am
When most of us start out in business, we tend to be time rich and money poor. Most of the marketing we do tends to be the stuff that we can do for free. But which naturally takes a lot of our time. ...
