Ianrhodes - ianrhodes.co.uk - Ian Rhodes
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My Name is Ian. I’m a Brandvocate. 25 Aug 2013 | 09:20 pm
Brand advocacy is a unique relationship between a brand and their consumer. It’s beyond the purchase, beyond the facebook like or twitter follow. It represents a bond that as a consumer, without promp...
Business Storytelling: Winning Over The Storytelling Skeptic 23 Aug 2013 | 07:20 pm
“Hey! I love it! Let’s tell some stories!” … a rare, okay I’ll be truthful, a response you’ll never receive from across the boardroom table when you first introduce Business Storytelling. So, why is t...
I am not a number. I am a person. When Marketing Automation Goes Wrong. 15 Aug 2013 | 03:12 pm
I’m going to let you into a little secret… you know all those people that are downloading your ebooks, pdfs and guides? They’re not all red hot leads… Simply because I found the title of your ebook of...
Storytelling For Business – Your Stories Matter – Here Are 20 Reasons Why. 5 Aug 2013 | 06:12 pm
Stories shape our personal lives, they shape our business lives. Stories shared through conversations with your customers, colleagues, suppliers, clients, friends and peers. Stories of our company fou...
Turn Your Case Studies Into Case Stories 1 Aug 2013 | 03:27 pm
I’m a potential client of your business. I visit your website, look around, get a feel for what it is you can achieve for me. I head to your section entitled ‘Case Studies’. What does that tell you ab...
5 Major Benefits of Insourcing Your Content Writing 29 Jul 2013 | 07:02 pm
You know you need to be ‘doing more’ with your blog. You’ve read the stats and viewed all the infographics telling you that companies who blog have a million times more chance of ranking on Google, a ...
5 Things Guitarists Taught Me About Content Marketing 26 Jul 2013 | 02:56 pm
I’d already been playing guitar for 15 years when I decided that the time was right to own a guitar shop. Guitar ownership can quickly become an addiction, so the only cure for me was to expand my col...
Your Free 5 Word Guide to Digital Marketing 25 Jul 2013 | 07:56 pm
“That’s Interesting. Tell Me More.” There you go, the 5 words that should guide every aspect of your digital marketing. For each blog page you write, advertisement you place, landing page you produce,...
Is Analytics Placing a Stranglehold On Your Business? 23 Jul 2013 | 02:19 am
If you’re using Analytics data to make decisions about the overall performance of your digital campaigns, let’s first of all make sure you’re using the correct data. Remember the days when you were ha...
The Story That Email Forgot 22 Jul 2013 | 02:16 am
Any startup business will typically struggle gathering anecdotes and stories that make interesting reading within their blogs. Where there’s a lack of brand history, a startup business will tend to re...
