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IDEA GROVE NEWS: Idea Grove Is a Finalist in Golden Bridge Awards 22 Aug 2013 | 08:57 pm
Just a few months after winning the American Marketing Association’s Marketer of the Year award, Idea Grove is a finalist in two categories at the 2013 Golden Bridge Awards: PR Professional of the Yea...
HEADS UP: Scott Baradell to Speak on the Role of Public Relations in Inbound Marketing 10 Aug 2013 | 12:42 am
A Social Media Club of Dallas event is a sight to behold. The featured speaker, usually an industry innovator, talks as a theater full of people busily tweet his or her every word. The club’s next mee...
RANT: One Guy’s PR Creepiness Throws Unfairly Harsh Light on an Entire Profession 1 Aug 2013 | 09:40 pm
I confess to making bad assumptions about public relations and marketing practitioners during my previous life as a newspaperman. Sure, I liked a lot of the good people we referred to derisively as “f...
IDEA GROVE NEWS: Web Metrics Jump Wins Jeremy Stenger Our Way to Grove Award 26 Jul 2013 | 09:12 pm
When the football team wins, the quarterback gets the glory. When Idea Grove increases web traffic across all clients by 34 percent quarter over quarter, the search marketing analyst gets an award. J...
ADVICE: How a Tech Conference Affirmed My Life as a Content Farmer 24 Jul 2013 | 06:18 pm
I attended last weekend’s “Emerging Tech Conference: Discover Content Marketing” in part because it was sponsored by Copyblogger Media; and while I’ve become a little jaded by technology conferences, ...
ADVICE: Flat Web Design Is About More Than Simplicity 12 Jul 2013 | 08:28 pm
For many web designers, the world is flat again. Flat design has become a hot topic after Apple’s recent unveiling of the new iOS 7, the first major redesign of the Apple operating system since its re...
HEADS UP: Idea Grove in Seven Minutes 3 Jul 2013 | 09:55 pm
Actually, 7:06, but who’s counting?
ADVICE: 3 Reasons You’re Not Too Grown Up for Twitter 2 Jul 2013 | 06:30 pm
In talking to marketing and public relations clients about the importance of social media and its relevance in B2B marketing, we get some strong reactions. Many concern Twitter, that land of pithy, 14...
ADVICE: What Do You Know About SEO? 28 Jun 2013 | 06:02 pm
Search engine optimization is the practice of optimizing a website with appropriate content, keywords, images and links to improve its visibility in organic search engine results. In the past, busine...
ADVICE: Why We Have to Write Shorter 22 Jun 2013 | 01:40 am
I think someone’s trying to tell me something. Everywhere I look these days I’m being told to write shorter. And that’s advice we should all heed in this era of six-second videos and news delivered in...
