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Ask your reader to whitelist you | part II whitelisting instructions 18 May 2012 | 10:59 pm
Our last article discussed why it was important to get your reader to whitelist you, and how to ask them. Following is an example of what you should write on your whitelisting instructions. Feel fre...
Ask your reader to whitelist you 18 May 2012 | 10:00 pm
No matter how good Imnica is at ensuring great deliverability rates, and keeping you on the good side of internet service providers, or how your message content stacks up in a spam check…some of your ...
How Spam Filters Work 18 May 2012 | 09:59 pm
Protecting yourself against the legal implication of a violation of the CANN-SPAM Act is only the first battle in the email marketing war. Once you understand spam laws, your next challege is getting...
How to write subject lines that get opened 18 May 2012 | 09:05 pm
Email marketing continues to be an effective method of marketing online. But before you can get your email message read, you’ve got to get it opened. If your open rates are lower than you might like...
ListID Field Display 16 Feb 2012 | 09:02 pm
The ListID field is required whenever you use the API, or any of the software which integrates with Imnica Mail. Up to now, it has not been the easiest thing in the world to find. You had to either o...
Understanding Spam 28 Dec 2011 | 06:02 pm
If you send email in your business, you need to have an understanding of what spam is and how to avoid it. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act applie...
Age Old Debate Revisited: HTML Email v. Plain Text Format 14 Dec 2011 | 03:13 pm
Ever since the first pretty picture could be sent embedded in an email message, businesses have been struggling with the question of which is more effective, sending plain text emails or using html. ...
Green Monday Email Marketing Ideas 12 Dec 2011 | 05:06 pm
We’ve all heard of Cyber Monday, but have you heard of Green Monday? Green Monday is a uniquely online retailer term, coined by eBay in 2007 to describe their best sales day in December, historically...
Green lights across the board! 27 Sep 2011 | 06:24 pm
Unless you have been living under a rock in the desert, you will know we had some serious issues with email sending the last 2 weeks. We finally were able to upgrade the core servers this past weeken...
All systems GO! 18 Sep 2011 | 07:12 am
The system has FINALLY all caught up! We’re now running all pending campaigns, but, instead of it starting every minute as normal, we’re spacing it out, and starting a new run every 10 minutes. We’re...
