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Prospect Engagement is more than Content Creation 8 Jan 2010 | 09:13 am

I have heard a few times from marketers about how they are not ready to use marketing automation because they don’t have a library of content available for lead nurturing.  I disagree with this idea a...

Overcoming Common Corporate Marketing and Social Media Frustrations 29 May 2009 | 02:47 pm

Many companies are struggling with the idea of their marketing going online, and even more so when it’s not on their website. This is often compounded because some marketers can’t even access blogs an...

Overcoming Common Corporate Marketing and Social Media Frustrations 29 May 2009 | 10:47 am

Many companies are struggling with the idea of their marketing going online, and even more so when it’s not on their website. This is often compounded because some marketers can’t even access blogs an...

Site Updating Underway 10 May 2009 | 06:50 pm

Previously I used my blog as a place where I could empty my mind.  It received little traffic and was not optimized for search.  The site has recently been getting a lot more traffic, and as someone s...

Marketing doesn’t need to make Sales shut-up 7 May 2009 | 04:43 am

It was once suggested to me that the way to tell how well a marketing department was doing was to watch how much sales complained about marketing or how often sales people made their own collateral or...

Marketing doesn’t need to make Sales shut-up 7 May 2009 | 12:43 am

It was once suggested to me that the way to tell how well a marketing department was doing was to watch how much sales complained about marketing or how often sales people made their own collateral or...

Understanding your Marketing and Sales Systems to Ensure Proper Data Interpretation 1 May 2009 | 06:48 am

Recently a vendor I used to work with told me that the lead programs I had run with him yielded no sales to my previous company, and asked me why I did them if they did not benefit my organization. He...

Understanding your Marketing and Sales Systems to Ensure Proper Data Interpretation 1 May 2009 | 02:48 am

Recently a vendor I used to work with told me that the lead programs I had run with him yielded no sales to my previous company, and asked me why I did them if they did not benefit my organization. He...

Steven Woods, CTO of Eloqua, to speak to Philadelphia marketing & technology professionals about Digital Body Language 21 Apr 2009 | 10:28 am

Steven Woods, the CTO of Eloqua, is going to be speaking immediately before the April Philadelphia Salesforce user group on Thursday from 3-4 pm EST at the Bourse Building in Philadelphia.  Alteva, wh...

Better Virtual Trade Show Sponsorship – Negotiating your participation (Part 2) 15 Apr 2009 | 02:42 am

This is part two of my series of 5 blog posts, one each day of this week, focusing on how to improve your lead generation and branding efforts during a virtual trade show. These posts should benefit s...

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