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Study: Brands on Twitter in 2013 26 Aug 2013 | 05:52 pm
A study conducted by social media monitoring firm Brandwatch about how top brands across the world are using Twitter, reveals some interesting insights. 253 top brands from the US and UK were studied,...
Case Study: Slogan contest by money2anywhere.com 26 Aug 2013 | 01:05 pm
Title Money2anywhere.com Slogan contest Brand UAE Exchange is a leading global remittance and foreign exchange brand, with a wide presence across 30 countries in five continents, with over 700 dire...
Case Study: Fukrey – Surprise success of the movie boosted by social media 20 Aug 2013 | 07:31 pm
Title Fukrey – A film with a relatively unknown cast wins at the box office by crossing profits to over 200% with Twitter-focused activity, and continues to grow organically on social media post rele...
Increase in user driven engagement on Facebook ads 19 Aug 2013 | 03:44 pm
There is reportedly an increase in the user driven engagement on Facebook ads in the form of likes, comments and shares. Kenshoo Social, a digital marketing company that works with customers that adve...
Facebook to follow twitter with ‘trending topics’? 14 Aug 2013 | 05:22 pm
Following Twitter, Tumblr, Instagram and Pinterest, Facebook launched searchable hashtags this summer. The hashtags are clickable on Facebook enabling the users to see stories from brand pages and peo...
Understanding the facebook news feed algorithm 13 Aug 2013 | 05:47 pm
Facebook is constantly working on improving the News Feed. On August 6, Facebook published the “News Feed FYI: A Window Into News Feed” blog post that aims to explain the new updates and the thinking ...
Narendra Modi continues to be most mentioned on social media, Nitish Kumar enters the top 5 at the 4th position in the June 2013 edition of #IndiasMos... 13 Aug 2013 | 12:05 pm
Blogworks has released the third edition of its monthly India’s Most Mentioned Political Leaders index, analysing the Top 20 Most Mentioned Political Leaders online for the period June 2013. The first...
What can restaurants do on social media channels? 8 Aug 2013 | 05:15 pm
Adding social media to market a restaurant can immensely increase awareness about the restaurant, generate motivated engagement with your food, and get you more customers in your door. Social Media he...
Digital media to surpass Television? 7 Aug 2013 | 05:23 pm
Americans consume digital media more than they watch TV, according to a recent study by eMarketer. The time spent on digital media resources is set to overshadow the amount of time spent watching tele...
Guest post – Indian women as online shoppers 7 Aug 2013 | 10:09 am
Following our post last week on online coupon portal Cuponation’s global survey on e-commerce and online retail, we have a guest post from Upasna Kakroo, in the Online Marketing department at Cuponati...
