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Facebook Adds OpenTable Restaurant Reservations to Mobile App 23 Aug 2013 | 06:46 pm
Facebook recently announced a partnership with OpenTable to bring online reservations to the social network. An update will bring the booking service to Facebook’s mobile app and mobile website in mi...
SoMoConf: comScore Provides Audience with Media Usage Stats, TV is Still King 22 Aug 2013 | 11:21 pm
Gian Fulgoni, co-founder of comScore, started his session by taking about how the purchasing funnel has dramatically changed. The traditional funnel was linear starting with awareness, then interest,...
SoMoConf: Draper Digital Media Gives Advice on Using Social Media 22 Aug 2013 | 10:09 pm
Brooke Warner, VP of Draper Digital Media, talked about the value and importance not only of social media as a tool for advertisers, but for society as a whole. She provided a long list of bullet poi...
SoMoConf: Google Highlights Influence of Social, Mobile Tools on Local Purchase Decisions 22 Aug 2013 | 09:01 pm
According to Christine Merritt of Google, they are now touting Google+ as the foundation for a business’s web-wide identity. A big reason for that is the growing reach that Google+ now has. Christin...
SoMoConf: SMBs Want to Know What a ‘Like’ on Facebook Actually Means 22 Aug 2013 | 07:40 pm
Dick Larkin of CloseBy moderated a panel with some Chicago area SMBs that gave a glimpse into where their ad dollars are going and what they think is and is not working. One is a multi-location busin...
SoMoConf: 20-Somethings Give Opinions on Digital Ads and Usage of Social, Mobile 22 Aug 2013 | 03:13 am
Terry Kukle, VP of business development at Metroland Media, moderated this panel made up of seven Chicago based 20-somethings who work and live in varying neighborhoods throughout the city. There wer...
SoMoConf: Borrell Provides List of Data Sources to Help Local Media Improve Ad Sales 22 Aug 2013 | 02:46 am
Larry Shaw, VP of research at Borrell Associates, gave a great presentation highlighting all of the free data sources out there that provide detailed audience analysis. Some of these sources even pro...
SoMoConf: Schurz Communications Highlights Data, Case Studies to Show Mobile, Social Opportunities 22 Aug 2013 | 12:57 am
Sandy Martin, mobile director of Schurz Communications, provided tons of compelling data pieces highlighting the use and importance of mobile and social. 71% of users access Facebook on mobile device...
SoMoConf: YP, Local Market Launch, DexMedia, CloseBy Talk Monetizing Mobile 21 Aug 2013 | 11:15 pm
LSA’s own Neg Norton kicked off this panel with some compelling statistics on the growth in smartphones in the market. He said that smartphones make up roughly 60% of the entire cell phone market and...
SoMoConf: LinkedIn is Great Place to Buy Ads 21 Aug 2013 | 10:03 pm
Dennis Yu of BlitzMetrics gave some insight into the value in paying for advertising on LinkedIn. According to Dennis, the click thru rate is about 3-5% and the cost per click is about $5-7 for ads o...
