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Twitter Isn’t Scalable: Escape Social Media Hell 23 Aug 2013 | 06:04 pm

Twitter is beautifully simple: it’s a stream of information and news from the people you want to hear from. However, in its simplicity is the potential for it to become very complicated. With each new...

LinkedIn to open service to high school students 21 Aug 2013 | 05:33 pm

LinkedIn Corp. will soon open up its online professional networking service to high school students as part of an effort to help steer their collegiate careers.

Facebook to test mobile payments service 19 Aug 2013 | 01:26 pm

acebook plans to test a mobile payments service that lets users make purchases inside mobile applications using payment information they have added to their account on the social network.

17 Pinterest Metrics Every Brand Should Track 16 Aug 2013 | 03:49 pm

The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy.

Five Questions About Managing Social Media that You Should Ask Your Agency 14 Aug 2013 | 03:13 pm

Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands—tinkering with it, stretching it, and molding it.

Owned and Earned Media: The Online Trophy Shelf 2 Aug 2013 | 03:15 pm

Paid media is straightforward – a company pays for advertising or promotion. Earned media is about publicity that comes naturally, organically and without payment.

Why Our Understanding of Social Media Must Always Be Placed in Context 31 Jul 2013 | 06:18 pm

we do use social media to share our views “in-the-moment”. However, if asked to immediately respond to a question in person, our opinion would vary somewhat.

The Four Different Types of Media 22 Jul 2013 | 03:35 pm

Social media has created the opportunity for owned and shared, which business leaders and communicators, alike, have scrambled to understand, and incorporate.

How to cut back on the constant buzz of Facebook Chat 18 Jul 2013 | 01:43 pm

It’s OK to admit that most of your online time is spent on Facebook – you’re in good company. A lot of people spend too much time on the social network as it is, and for those of you with a gazillion ...

Understanding Image Copyright 17 Jul 2013 | 12:11 pm

The rise in the number of platforms where individuals can easily access images alike has brought the issue around copyright back to the fore.

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