Joel - joel.is - Joel Gascoigne

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6 suggestions for an aspiring founder 22 Jul 2013 | 08:41 am

This article is inspired by Startup Edition in response to “What advice would you give young entrepreneurs?" I feel incredibly lucky that I managed to jump on board the path of building a startup. Ha...

Coaching and feedback within startups 15 Jul 2013 | 01:38 am

I’ve written in the past about the evolution of our culture at Buffer. One of the things we started to do at around 6-7 people as part of the culture is that everyone has a 1:1 session with either mys...

Questions I ask myself about working as distributed team 1 Jul 2013 | 01:51 am

As a CEO I often ponder how I can help the team be as productive and happy as possible. As part of our decision to be a distributed team at Buffer, there have been a number of amazing advantages this ...

Experimenting with a 7 day work week 10 Jun 2013 | 06:27 pm

For the first two weeks of last month, I religiously tried to follow a new routine I created for myself: a 7 day work week routine. The idea was quite simple: I would work 7 days a week, rest 7 days ...

Ratio thinking 29 Apr 2013 | 07:25 pm

Something I’ve found difficult to completely embrace, but which understanding has been super important, is the idea that there is a ratio for everything. I’ve started to call this Ratio Thinking, and ...

Dreams come true 18 Apr 2013 | 06:20 pm

Go confidently in the direction of your dreams! Live the life you’ve imagined. - Henry David Thoreau I can distinctly remember that for the month of December in 2010, and for much of January 2011, I ...

The undervalued advantages of being a small startup 15 Apr 2013 | 07:03 pm

I remember when I was 12, I was desperate to grow up. I think most of us are when we’re young. Similarly, when you’re getting your startup off the ground, it can be easy to wish ourselves ahead to hav...

5 things that seem essential that we launched Buffer without 2 Apr 2013 | 05:30 am

It’s a long time ago now, however I still remember it very well. When I first went about creating the Minimum Viable Product (MVP) for Buffer, there was something I kept very clear in my mind. When I...

Want to help your hometown? Pack up and leave 20 Mar 2013 | 04:47 pm

I’ve done a lot of traveling throughout my journey with Buffer. I started in the UK, and since then I’ve lived in Hong Kong and Tel Aviv as well as San Francisco where I’ve now settled for the longer ...

Why I'm going to Hawaii with my co-founder 2 Mar 2013 | 11:49 am

My co-founder Leo and I are headed to Hawaii tomorrow morning for a 10 day trip. I just emailed the team, and I thought in line with one of our core values of defaulting to transparency, it might be a...

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