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A Beginners Guide: 10 Ways to Optimize Landing Pages for Conversions 23 Aug 2013 | 07:15 pm
A landing page is a page on your website designed to convert visitors to leads, once they’ve filled out a form. The purpose of the content on a landing page is to drive visitors to fill out a form by ...
6 Ways to Synch your Email Marketing and Landing Pages 21 Aug 2013 | 08:18 pm
6 Ways to Synch your Email Marketing and Landing Pages It is time to start synching your email marketing and landing pages to create a cohesive experience for your customers online. Effectively sync...
30 Tips for a Profitable Email Marketing Strategy 15 Aug 2013 | 08:48 pm
30 Tips for a Profitable Email Marketing Strategy Email marketing is one of the most profitable online channels for businesses to spend time and resources on today. According to Convince and Convert,...
7 Examples of Effective Forms and Landing Pages from the Experts 12 Aug 2013 | 05:54 pm
Your website needs optimized forms and landing pages to convert web visitors to leads, but where should you begin? Start by analyzing what competitors and peers are doing to best optimize their forms ...
8 Ways to Minimize Your Email Unsubscribe Rate 2 Aug 2013 | 09:16 pm
Having a strong email list is one of the most effective methods of reaching potential customers online. According to Convince and Convert, 44% of email recipients made at least one purchase last year ...
How to Use Email Autoresponders 4 Jul 2013 | 01:22 pm
One of the best ways to solidify your relationship with your mailing list with marketing automation is through the use of autoresponders. Autoresponders are simply emails that you set up ahead of time...
What are landing pages and when should I use them? 1 Jul 2013 | 04:13 pm
A landing page is a very specific page that is designed to convert visitors to leads by encouraging them to complete a form. But how and when should you use them to best effect? Your website has a wi...
3 Core Marketing Steps 27 Jun 2013 | 01:52 am
It's easy to be distracted by the ever growing array of marketing tactics. Should we be spending our time tweeting or getting liked? Should we be using Pinterest? Just trying to understand the value ...
How to Identify leads you didn't even know you had. 26 Jun 2013 | 07:44 pm
The sad news is that typically only 3% of website visitors convert leaving a whopping 97% that simply pass you by. Well let's take a look at that 97% because between you and me, not all visitors are c...
Moz vs Inbound Marketing 19 Jun 2013 | 07:38 pm
When you've got a bag of nails, a hammer and a picture to hang, it's tempting to knock to the nail into the wall because those are the tools that you have. It's more difficult to drive to the hardwar...
