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Does Your Personal Brand Reflect YOU? 25 Jul 2013 | 12:15 am
There is a lot to consider when it comes to personal branding. You need to consider your customers and what they want. You need to consider what the competition is doing. You certainly need to identif...
Personal Branding: Show Appreciation… and Build Your Business 13 Jun 2013 | 11:21 pm
We have talked about a wide variety of strategies to help you grow your business on this blog. Today, we are going to address one such strategy that may sound strange at first … how to grow your busin...
Seven Ways to Sabotage Your Personal Brand 23 May 2013 | 10:26 pm
Personal branding is an ongoing journey. It’s a cumulative process that allows you to create a perception of yourself as an industry expert within your marketplace. And it allows you to make a whole l...
Build a Strong Personal Brand: It Starts with Understanding Your Market 16 May 2013 | 10:14 pm
When it comes to building a strong personal brand, it is crucial that you start by understanding your market. You have heard the saying that “beauty is in the eye of the beholder”… and in this case, i...
Personal Branding: What The NFL Can Teach You About Creating a Compelling Brand 25 Apr 2013 | 06:17 pm
This weekend is NFL Draft weekend. Most of you probably knew that, even if you are not a sports fan. This is worth mentioning because, for the other major sports leagues like Major League Baseball and...
Personal Branding 101: Make Your Brand Memorable by Telling a Story 16 Apr 2013 | 05:48 pm
One of the challenges when it comes to personal branding is achieving memorability. Or in other words, making sure that your brand is remembered! This is a critically important topic and can make a hu...
Personal Branding and the Power of Focus 26 Mar 2013 | 05:32 pm
Have you ever stopped to think about the amazing applications of laser technology? From brain surgery to military functions to industrial grade mining, laser technology has a broad and important impac...
Personal Branding 101: How Can You Inspire Trust? 22 Mar 2013 | 05:25 pm
You have heard me say it over and over again – “people buy people.” Consumers want to do business with people that they know, like, and trust. And they’re usually willing to pay a premium to do so. Of...
Three Ways to Leverage Your Brand through Direct Marketing 11 Mar 2013 | 04:08 pm
Many small business owners are suspicious of “branding”. They’ve read books and heard lectures explaining that branding is something for multi-million dollar corporations with huge budgets, but that s...
Four Ways to Boost Your Brand… Without Busting Your Budget 8 Mar 2013 | 09:02 pm
Most small businesses work with a limited marketing budget—and as a result, many business owners are hesitant to invest in building their brand. To some, branding implies huge media campaigns that are...
