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Buying data from abroad. Are you willing to take the risk? 17 May 2013 | 01:22 am

I heard a bit of a cracker today that I just had to share. A while ago we got an inbound enquiry from a reputable organisation looking for some email marketing data for a marketing campaign. The enq...

What should I post on my blog and How often should I post on my blog? 18 Apr 2013 | 09:11 pm

I have been blogging about marketing for quite a few years now and we also work with clients to help them produce content and blogs. A couple of interesting questions that people often ask is “How o...

Building your own Social Network might be worth more than your business 17 Sep 2012 | 02:57 pm

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently. This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the futu...

What is branch and what does it do? 16 Aug 2012 | 06:16 am

THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging. The big question on everybody’s lips is, “What is Branch and what does it do?” As you may know we look at everything wit...

Now our Olympians are successful they can make millions… 13 Aug 2012 | 11:33 pm

Just an observation. Now that many of our Olympians have succeeded in their events, some with incredible achievements, the talk seems to have moved on to how they will now be able to make millions of...

Linkedin to be integrated into Microsoft Office 28 Jul 2012 | 03:38 am

The news arrived on Linkedin’s blog tonight, that the next version of Microsoft Office will provide a one click integration with Linkedin. This is another major development to add to the recent Linke...

What is Chirp and how can I use it for marketing? 24 Jul 2012 | 05:43 am

A GROUNDBREAKING  new application has arrived on the iPhone and it is already making some interesting noises. Well, literally actually, as that is exactly what it does, it makes noises a bit like bir...

Changing your social network username – what are the issues? 20 Jun 2012 | 08:28 pm

OUR SOCIAL MEDIA IDENTITIES are not like other representations of our business or personal lives. Why are they different? Well put simply, like our friends, we can’t necessarily choose them. There a...

The next online revolution – your own custom gTLD 14 Jun 2012 | 06:17 am

Icann have announced the bidders for new generic top level domains (gTLD). For those who have no idea what we are talking about, these are the back end of your web addresses. Existing examples include...

Postage rise means we need to be intelligent with our direct mail 29 Mar 2012 | 10:55 pm

HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have...

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