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Kony 2012: Is online video the most powerful medium we know? 24 Apr 2012 | 02:15 pm
Like majority of you probably did, I recently dedicated 27 minutes of my time to watching the Kony 2012 video. When I first clicked on to it I was skeptical about the whole thing, yet 27 minutes later...
Online Video Marketer’s Guide: What’s the Difference Between In-Stream and In-Banner Video Ads? 2 Apr 2012 | 01:25 pm
There are two major types of video ads available in online advertising, in-stream and in-banner. In-banner video advertising is less well known amongst marketers, but probably something seen quite re...
Online Video Marketer’s Guide: Streaming Video Options RTMP vs HTTP 30 Mar 2012 | 12:28 pm
RTMP, HTTP, LMNOP…what’s with all the initials and which is better? Well, LMNOP is just part of the alphabet so we’ll skip that. The others though, are extremely important. But what’s the difference? ...
Online Video Marketer’s Guide: Streaming Video Options RTMP vs HTTP 30 Mar 2012 | 08:28 am
RTMP, HTTP, LMNOP…what’s with all the initials and which is better? Well, LMNOP is just part of the alphabet so we’ll skip that. The others though, are extremely important. But what’s the difference? ...
Online Video Marketer’s Guide: Video Metrics – Part 2 22 Feb 2012 | 01:28 pm
In the first part of talking about metrics we ran through some of the major things that all online video marketers need to know about. In this second part we’ll look at less popular metrics but equall...
Online Video Marketer’s Guide: Video Metrics – Part 2 22 Feb 2012 | 08:28 am
In the first part of talking about metrics we ran through some of the major things that all online video marketers need to know about. In this second part we’ll look at less popular metrics but equall...
Online Video Marketer’s Guide: Major Video Metrics 20 Feb 2012 | 04:06 pm
Video metrics are important. Without them you have no idea who your video advertising is reaching, if they’re interacting, engaging, watching, thinking about the brand and what they think. But video m...
Online Video Marketer’s Guide: Major Video Metrics 20 Feb 2012 | 11:06 am
Video metrics are important. Without them you have no idea who your video advertising is reaching, if they’re interacting, engaging, watching, thinking about the brand and what they think. But video m...
Online Viewers More Open to Ads in Premium Video Content 6 Feb 2012 | 01:17 pm
Auditude, recently snapped up by Adobe, has reported that online consumers are more accepting of ads on premium video content than they are with user-generated video content. Premium vs. User-generat...
Online Video Marketer’s Guide: What is VPAID? 9 Jan 2012 | 02:35 pm
Since we are talking about video streaming and advertising we need to talk about some of the standard associated with the delivery of that video. VPAID is a Digital Video Player-Ad Interface Definiti...
