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Marketing Just Hit the Powerball with Salesforce.com’s Acquisition of Exact Target 4 Jun 2013 | 11:21 pm
Early this morning, Salesforce.com announced definitive plans to acquire ExactTarget. For many of you who follow marketing, this is a huge deal. Salesforce has been rumored to be eyeing ET before, and...
Intensely personal revelations via Marketing Automation 30 May 2013 | 04:48 am
I don’t like talking on the phone, generally, but I’m coming around. The phone, for me, has long since been something that facilitates action, i.e., when you need something or someone you reach for th...
Marketing Automation is a robot that hates you 21 Feb 2013 | 09:48 pm
Did you know that? Marketing Automation now has a face. The face is on the front of a bucket, a metal bucket. At the top of the bucket is a lever that glows orange. It seems to beckon to everyone ...
Lies, Deceit & Business 11 Dec 2012 | 09:10 am
At first glance it seems like one of those terms may not belong, after all business is supposed to be about truth, honesty and fair dealing – right? Good business at least. We’ve always been taught...
Kick the Bucket 21 Sep 2012 | 06:31 am
Old habits die hard. If you’ve been in marketing for any length of time, you’ve likely heard the term “buckets.” Marketers love it, but I hate it. Most marketers want to bucketize things by placing th...
Winter is Coming 14 Aug 2012 | 08:11 pm
The marketing automation space has been enjoying a pretty good run. Sales are up, momentum is building, the attention from major decision makers is growing, and with it so are budgets. The space has ...
The Contagious Power of Passion 23 Jul 2012 | 11:41 pm
Justin’s note: Andrea Becker who guest blogs this post this week is our VP of Marketing Services. She routinely does the impossible so her notes here on passion are both interesting and relevant. As...
Dispelling the Myth of “Grunt Work” 13 Jul 2012 | 09:19 am
Sometimes I find myself embarrassed to be working. It sounds ridiculous but its true. I’m not talking about coming to the office and running LeadMD, or managing our team or building revenue models o...
Lead Nurturing Doesn’t Have to be Scary 23 Jun 2012 | 01:01 am
Justin’s note: Jason Kort from Marketing Automation Times sent me a note a few months ago about possibly contributing to the Marketing Evangelist blog. I really liked the idea, so a few months later ...
Talent NOT Included – What Marketing Automation Vendors Don’t want you to Know 3 May 2012 | 09:17 am
There are a few disclosures I need to make before I start this blog post. LeadMD re-sells a popular marketing automation platform – Marketo. This is well-known. The disclaimer here is that in our busi...
