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DT – Play the right angle. Match your story angle to your reader’s needs. 26 Aug 2013 | 09:18 pm
There are always different ways to present your information. Your target reader is unlikely to be buying your book without some pre-existing opinions of the causes of and solutions to their individual...
DT – Even how to books can fly. Use music to give your writing wings. 23 Aug 2013 | 09:13 pm
Okay, I admit this is my own preference. One of the tricks that I use to help me write quickly is to play music in the background. It can be any style of music you wish. Baroque is known to increase y...
DT – Blue oceans are all fine and good. But not if the prey isn’t in them. Choose your niche with care. 22 Aug 2013 | 09:29 pm
The Blue Ocean strategy is a business strategy with a simple premise. Be the only predator in your niche. In this case, I am using ‘niche’ to refer to the crossing of your product segment (i.e. your p...
DT – Your best marketing is a happy reader. Happy readers come back for your next book. 21 Aug 2013 | 09:28 pm
Traditionally, it has taken eight books for a writer to build up a following large enough to make a profit from book writing. This hasn’t really changed. Every book you release is an opportunity for y...
DT – Beware of lead times when self-publishing. Traditional promo needs 90 days. Digital needs 2 weeks 20 Aug 2013 | 09:08 pm
In project management there are two concepts that are critical to the overall time your project takes. Lead is the amount of time a task needs before it can start and lag is the amount of time after t...
DT – Don’t give yourself an excuse not to write. Dig yourself a writing hole. 13 Aug 2013 | 09:47 pm
We all make excuses. We all avoid doing things that are difficult. One of the ways we avoid work is to find ways to delay by creating a long preparation time. A writing hole is simply a location that ...
DT – Modeling isn’t just for kids. Build your business model before you start writing. 12 Aug 2013 | 09:26 pm
In one of my other lives, I help businesses to determine the strategy of their business and turn that strategy into a reality. One of the techniques I use is to develop a business model of their busin...
DT – Freemiums work in book sales too. Use a freemium to capture your reader’s email address. 2 Aug 2013 | 09:24 pm
One of the most powerful techniques in the internet marketer’s tool bag is the giveaway or ‘freemium’. The potential customer is traded a useful tool or article for their email address. This begins a ...
DT – Self-publishing? Consider using a publishing service to handle the grunt work and coordination. 1 Aug 2013 | 09:21 pm
It really isn’t hard to completely self-publish on your own. Print-on-demand and electronic publishing have made the effort simple. It doesn’t take a great deal of effort and it doesn’t take a great d...
DT – A workman is worthy of their hire. A good editor seldom works for free … even for family. 31 Jul 2013 | 09:17 pm
Editing is not an easy job. And with the rise of the internet, the job has become harder. It’s become easy for people who shouldn’t be writing in English to actually complete books. The worse the writ...
