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Five Tips to Bulk Up Your B2B Social Media Marketing 13 Jun 2013 | 03:28 am
In the words of Alice Cooper, “school’s out for summer,” which means one thing”: fun in the sun. Sounds great, right? Well, if most people are like me after a school year of non-stop studying (or at l...
Surviving Blog Burnout: Top 5 Recommendations for Re-invigorating Your Blog 7 Jun 2013 | 12:28 am
One of my highly successful friends, who also happens to be a small business owner, sighed with weariness to me the other day, “I just can’t do it all.” After consistently publishing 1-2 blog posts pe...
Surviving a Content Marketing Meltdown? Stop Thinking & Start Listening 9 May 2013 | 05:56 pm
If you are a B2B marketing writer and editor or a content strategist you no doubt hit a dry well from time to time on what to write, how to write it or to whom the information should be customized to ...
Communicating with Execs: Give Them the News They Can Use 20 Apr 2013 | 01:05 am
April is here, and spring allergies aren’t the only thing coming back with a vengeance. AMC’s highly acclaimed series Mad Men is back for a sixth season, and with it Don Draper in all of his advertis...
Marketing Madness: Sweet Sixteen 27 Mar 2013 | 09:18 pm
As we’re nearing the end of March there is more than just spring in the air. The craze of March Madness has arrived and with it, bracket frenzy. The “science” behind creating your bracket and predic...
What My Spin Class Taught Me about Email Marketing 14 Mar 2013 | 12:31 am
My indoor cycling class (a.k.a. “spinning”) makes me want to puke. Literally. The instructor pushes us so hard, I can start to feel my lunch coming back for a visit. I finally figured out what made it...
The Truth About Social Selling and its Role in Sales Enablement 8 Mar 2013 | 03:16 am
“Social selling” is getting a lot of press these days. Unfortunately, that means there’s also a lot of bad advice out there. Google the term and you’ll get numerous hits on the imperatives of social s...
Truth Bombs & Consequences – What B2C Could Learn from B2B Marketing about Relevance 1 Mar 2013 | 12:40 am
A SlideShare link from Wieden & Kennedy Amsterdam caught my attention, stirred up some emotion and made me want join the fight against marketing hackery. In How to (not) Fail presenter Martin Weigel s...
Recent Social Media Use Surveys Reveal a Lack of Mobility in Mobile 22 Feb 2013 | 03:50 am
Survey of college students by Leftbrain’s Jared Childs aligns with recent Harvard Business Review discovery that most social activity on mobile devices is done at home and not on the go. It’s safe t...
What Rock & Roll Hall of Famer’s ‘The Who’ can teach you about B2B Content Marketing 9 Feb 2013 | 01:53 am
I’m back in the saddle here at at the Content Desk after a brief stint living the Rock N’ Roll lifestyle in Los Angeles to see legendary rockers The Who. A great show at the Staples Center, as evidenc...
