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LinkedIn Groups Get A Content-Friendly Makeover 27 Aug 2013 | 07:55 pm
In the past several months we’ve seen a continuous stream of updates from LinkedIn. From mentions to Sponsored Updates to an increased emphasis on content, LinkedIn is becoming more marketing-friendly...
3 Elements That Made J.Crew’s Pinterest Style Book Work 26 Aug 2013 | 10:22 pm
A week ago, J.Crew’s Pinterest team found a new use for the network by using it to house a sneak peek of the brand’s latest collection. Although many brands have used Pinterest to death, J.Crew found ...
Airbnb Is Crowdsourcing a Short Film with Hollywood and Vines 26 Aug 2013 | 08:19 pm
Vine contests are getting more sophisticated by the minute. The latest installment comes from room rental service Airbnb. This team is already known for its content marketing brilliance (see the Neigh...
3 Lessons All Brand Marketers Can Learn From Ed Wood Jr. 23 Aug 2013 | 11:16 pm
Ed Wood Jr. never really achieved the level of fame he sought. His idol was Orson Welles, but his inexperience and poor directing skills among other things, kept him from ever achieving that level of ...
Facebook to Supply Advertisers with Free Shutterstock Images 23 Aug 2013 | 08:25 pm
When it comes to Facebook ads, one of the most important factors is photo choice. For the most part, users are focused on the main content rather than the righthand ad column. As an advertiser, that m...
Placed Attribution Traces the Path to Store Visits 22 Aug 2013 | 10:21 pm
When your goal is foot traffic and not online sales, it can be hard to determine how your online efforts are impacting your in-store sales. Unless you’re offering a print coupon specifically to your F...
LinkedIn Sponsored Updates: The Content That Works 22 Aug 2013 | 07:56 pm
At the beginning of August the LinkedIn Marketing Blog released A Gallery of Great Sponsored Updates with a few examples of ads that big name brands have produced so far. Now that LinkedIn Sponsored ...
Social Influencer Outreach in 4 Easy Steps 21 Aug 2013 | 10:59 pm
You’ve just launched your crowdfunding project, but you’re looking for influencers to help you spread your message and get your project off the ground. Social media is an excellent place to find and r...
Mashable Leans on Social Snowball Effect for New App 21 Aug 2013 | 09:56 pm
What can social data tell us about virality? According to Mashable, quite a bit. That’s why they’ve integrated the Velocity algorithm not just into their site, but into a brand new native Android app...
Timetoast Helps Users Create Interactive Timelines 20 Aug 2013 | 10:16 pm
Infographics and interactive content engage readers while also communicating a lot of information. Interactive infographics (like NowThisNews’ recent motion instagraphic) can keep readers on page for ...
