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Innovation and Human 2.0—Are Superhuman Capabilities an Inevitable Reality or a Romanticized Prediction? 21 Aug 2013 | 06:40 pm
LPK’s Vice President and Managing Creative Director Valerie Jacobs and Creative Director of Trends Bryan Goodpaster are featured in the Spring/Summer 2013 issue of Viewpoint Magazine with their collab...
Staying Power—LPK’s Michael Wintrob Talks the Essence of Social Media and Branding with Cincinnati Business Courier 20 Aug 2013 | 11:13 pm
The impact social media has on the branding, advertising and marketing industries is astounding. Social media opens up a whole new dialogue for consumers. Cincinnati Business Courier recently intervie...
The Vitality of Happiness—LPK’s Interns Share How Being Happy Gives Businesses a Competitive Edge 14 Aug 2013 | 07:59 pm
Happiness. It’s essential to us in more ways than one. It leads to success in many aspects of our lives including health, marriage, friendships, creativity and jobs. This semester’s LPK interns explor...
Vice President and Managing Creative Director Liz Grubow to Speak at Merx International Best Practices Summit 14 Aug 2013 | 06:20 pm
What does it take to succeed in today’s global marketplace: luck, expert strategy or maybe a strong network of world leaders in trade? The second annual Merx (Latin for commerce or trade) Internationa...
Chinese Investors are Hungry for American Brands 23 Jul 2013 | 06:15 pm
Chinese companies have been acquiring American megabrands faster in the last five years than any other time. Further, while Chinese investors are still interested in purchasing natural resources, they...
LPK to Sponsor P&G Alumni Event: “Design as a Strategic Business Competency” 17 Jul 2013 | 07:31 pm
The P&G Alumni Network is hosting “Design as a Strategic Business Competency” on Thursday, July 18 in LPK’s Brand Innovation Center. The event will kick off with a presentation by LPK’s Chief Creative...
Vice President and Group Director Liz Grubow Spoke at the School of Design at Jiangnan University 16 Jul 2013 | 05:40 pm
Vice President and Group Director of LPK Beauty Liz Grubow recently traveled to China to visit and speak with design educators, professionals and students about the role of design and beauty narrative...
Folklore Storytelling: When Your Consumers Are Creating Your Brand Story 15 Jul 2013 | 08:00 pm
Last week, we talked about how brands celebrate their origins and unique qualities through heritage storytelling. Today we explore folklore, another form of powerful storytelling that begins outside o...
Heritage Storytelling: Why Rich Histories are Important to Brands 3 Jul 2013 | 06:57 pm
Last week, we established brand storytelling as more than simply telling a single story. In fact, many of the most compelling (and commercially successful) brands are that way because they routinely s...
Dig Below the Surface to Tell Brand Stories 2 Jul 2013 | 10:33 pm
Is the power of storytelling in danger of becoming a cliché? Is it destined to end up on a business buzzword bingo card next to design thinking and innovation? Whether you’re on Twitter or at the late...
