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He DOES exist! He DOES exist! 21 Sep 2012 | 08:55 pm
As if to debunk rumors that Clayton Makepeace is a mythological creature – a possible cousin of Big Foot — the big guy has agreed to speak at AWAI’s 2012 Boot Camp, October 24-28! First, he’ll reveal...
We’re still here… 9 Mar 2011 | 03:37 am
Thanks everyone for all the wonderful comments. They are greatly appreciated. But, don’t worry…we’re still here! Please feel free to let us know if you have any questions. You can do so by posting r...
Time for a Change 2 Feb 2011 | 02:00 am
By Clayton Makepeace Publisher & Editor, THE TOTAL PACKAGE Dear Business Builder, Seems like only yesterday I was writing the very first post on this blog. Actually, it was the end of June in 2005...
Before you take the copywriting world by storm, there’s something you should know … 31 Jan 2011 | 08:00 pm
Dear Business-Builder, Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had. So whatever you do, do NOT be discouraged. If you need enc...
Do You Believe? 24 Jan 2011 | 11:07 pm
“The Triumph of Hope Over Experience” Dear Business-Builder, Without it, there would be no second marriages … no cheering crowds behind Hillary, Obama or John on the six o’clock news … and of course...
Web Bums, Beggars and Deadbeats 18 Jan 2011 | 04:37 am
A rant. Dear Business-Builder, I’ve been Googling myself again … Just to see what kind of scuttlebutt we’re getting on the web these days. That always cheers me up. And, I found 199,999 positive l...
The Hangover Prayer 10 Jan 2011 | 10:00 pm
Dear Business-Builder, Back in the old days – when 99% of my business was creating direct mail promotions – it was a well-known fact that there are two crucial “hot points” for marketing every year: ...
Cheers 4 Jan 2011 | 01:29 am
Here’s your SECOND holiday gift … to start your New Year off with a bang! Dear Business Builder, The New Year is officially here, and Clayton is getting back in the proverbial saddle after a much-n...
Ho, Ho, HO! 28 Dec 2010 | 01:35 am
I have a special holiday gift for you … and you’re gonna LOVE it! Dear Business Builder, It’s the actual audio of an interview I did a while back for my EasyWriters Marketing Club with legendary co...
What’s Working Best NOW 21 Dec 2010 | 01:37 am
Random Musings and Brain Droppings On the Current State of Direct Response Marketing Dear Business Builder, Rather than attempt to focus on one topic, let’s try a little stream of consciousness stu...
