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GoDaddy Breaks Every Rule 8 Feb 2013 | 06:02 am
Outrageous. No doubt, GoDaddy’s latest spot(s) (yes, the more tame iteration most people saw and the dripping French kissing version fewer people enjoyed) broke rules — unspoken rules, but rules never...
Content Marketing: An Important Reminder 29 Jan 2013 | 11:37 pm
How long does it take to build customer trust and generate new leads with content marketing? Well, according to Joe Pulizzi, founder of the Content Marketing Institute, sometimes it takes long time. B...
Artists featured at our 2013 Wine and Art Party 25 Jan 2013 | 05:15 am
Here’s just a small sampling of some of the amazing work we’re showing tonight at our first Wine and Art Party in our offices at the San Rafael Corporate Center. If you see anything of interest, pleas...
How Victoria’s Secret missed out on a chance to be relevant 13 Dec 2012 | 11:12 pm
In its many years as an established retailer, Victoria’s Secret’s has never expressed women’s empowerment as a brand pillar. Their brand is sexy, fresh, young and indulgent. From their lacy push-up br...
Marin Clean Energy — The brand that should be revered, but… 25 Aug 2012 | 01:44 am
It’s always tough when a great idea runs unexpectedly into a headwind of negative energy. Marin Clean Energy ran into just such an attitudinal roadblock. It’s a branding and marketing challenge worthy...
Marin Clean Energy — the Brand that should be revered, but … 22 Aug 2012 | 10:15 pm
It’s always tough when a great idea runs unexpectedly into a headwind of negative energy. Marin Clean Energy ran into just such an attitudinal roadblock. It’s a branding and marketing challenge worthy...
Manifeste office artwork 17 Jul 2012 | 08:30 am
We’re currently showing some awesome paintings by Eddie Fitzgerald in our office. Check out his site and see if there’s something you’d like in your own home. It’s possible that we’re already keeping ...
Manifeste office artwork 17 Jul 2012 | 05:30 am
We’re currently showing some awesome paintings by Eddie Fitzgerald in our office. Check out his site and see if there’s something you’d like in your own home. It’s possible that we’re already keeping ...
What is a warranty anyway? Staples and SquareTrade: A brand journey, Pt. III 8 Mar 2012 | 05:24 am
To recap, we crushed our car. The insurance company totaled it. We got a “new old” car, wanting to wait awhile longer before getting a new car. We bought our “new old” car because of its incredible br...
What is a warranty anyway? Staples and SquareTrade: A brand journey, Pt. III 7 Mar 2012 | 08:24 pm
To recap, we crushed our car. The insurance company totaled it. We got a “new old” car, wanting to wait awhile longer before getting a new car. We bought our “new old” car because of its incredible br...
