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Nothing wrong with free links 17 Jun 2013 | 09:45 pm
Trying to build a successful site? SEO can be a big boost. But how do you get the inbound links necessary to make it successful? Easy: ask for links. That’s scary, I know, but SEO isn’t a zero-sum gam...
Why you? 10 Jun 2013 | 05:26 am
Why should customers buy from you? That’s your unique selling point which (if it’s what your customer wants) will lead to successful sales. So what’s the answer? Are you the cheapest? Be careful becau...
The sales process, deconstructed 4 Jun 2013 | 01:28 am
There’s an old adage in the newspaper industry that the job of the headline is to get readers to look at the first sentence of the article. The first sentence gets readers to the second sentence and t...
Talk to your customers! 29 May 2013 | 01:58 am
Why do your customers buy from you? It’s easy to assume that they see things the way you do but in fact, that’s often not the case. You might think that a product’s features are the key reason someone...
How to implement lean advertising 19 May 2013 | 08:15 am
Last week, we talked about why it’s important to take a lean approach to advertising, testing different approaches to see what works. But how do you put it into practice? Under the Build-Measure-Learn...
An Introduction to Lean Advertising 13 May 2013 | 10:54 pm
Eric Ries’ Lean Startup claims to be a scientific approach to creating a new business. In the Lean Startup philosophy, companies quickly build the minimum viable product based on their ideas, release ...
Get in the News with Google AdWords 6 May 2013 | 09:56 pm
How do you get your product here? Google AdWords, of course. Now, AdWords might not be able to get you a front-page story in the Times, but you can be sure that when the media mentions something relat...
Remarketing: Reaching Potential Customers After They’ve Visited Your Site 29 Apr 2013 | 07:07 am
Once someone’s visited your site, don’t give up on them. Even if they didn’t buy whatever you’re selling, they still might in the future. And using Google AdWords, you can advertise specifically to pe...
Care About Your Landing Page 23 Apr 2013 | 01:38 am
When you’re advertising online, what’s the most important factor in converting viewers into buyers? Probably the landing page. That’s the page someone ends up on after clicking your ad. And if the lan...
What’s the Personality of Your Ad? 28 Mar 2013 | 09:59 pm
An ad found running on an iPad recently said: Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” Wh...
