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Facebook likes new ad units 4 Oct 2011 | 02:43 am
Facebook is launching a new advertising unit that expands when a friend 'likes' the brand, or product being advertised. According to Mashable, the new advertising unit will be announced this week at A...
Facebook likes new ad units 3 Oct 2011 | 10:43 pm
Facebook is launching a new advertising unit that expands when a friend 'likes' the brand, or product being advertised. According to Mashable, the new advertising unit will be announced this week at A...
Google Ads are now +1 23 Sep 2011 | 02:16 am
Google +1 now available on Google advertisements. [...]
Google Ads are now +1 22 Sep 2011 | 10:16 pm
Google +1 now available on Google advertisements. [...]
Segment customers by channel preferences, not demographics 20 Sep 2011 | 11:33 pm
Businesses should consider changing their focus from segmenting customers via demographic profiling, and instead start grouping them using their channel and media platform preferences. [...]
Segment customers by channel preferences, not demographics 20 Sep 2011 | 07:33 pm
Businesses should consider changing their focus from segmenting customers via demographic profiling, and instead start grouping them using their channel and media platform preferences. [...]
Retailers using email to direct consumers to their social sites 9 Sep 2011 | 03:38 am
Retailer's are boosting their social media links in email marketing, and reducing 'Forward to a Friend' links. [...]
Retailers using email to direct consumers to their social sites 8 Sep 2011 | 11:38 pm
Retailer's are boosting their social media links in email marketing, and reducing 'Forward to a Friend' links. [...]
IBM study finds social media influences buyers’ decisions in-store 6 Sep 2011 | 09:46 pm
Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]
IBM study finds social media influences buyers’ decisions in-store 6 Sep 2011 | 05:46 pm
Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]
