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NEW: MICHAEL WONG ACADEMY 14 Jun 2012 | 10:53 am
Marketing Munch is DEAD! Visit my new website, MICHAEL WONG ACADEMY instead.
The Last Post? 8 Feb 2011 | 11:18 pm
I have decided to take an indefinite break from writing new posts. Why? Because despite some nice comments from a few subscribers, the response in terms of traffic (442 visitors/month), Twitter subs...
How Did ReplaceDirect Slash Shopping Cart Abandonment by 25%? 29 Jan 2011 | 07:51 am
ReplaceDirect is one of the biggest parts and accessories retailers for notebooks and other mobile equipment in the Netherlands. A Forrester study found out that shipping costs rank as the number one...
How to Win Friends and Influence People Changes My Life 27 Jan 2011 | 07:08 am
I have a confession to make: I am ashamed to tell you that I had become quite the grouch over the last few months. You see, business took a turn for the worse in October and I could see us getting da...
2 Promotions that Targeted Consumers by Name 25 Jan 2011 | 07:28 am
According to Dale Carnegie in his book, “How to Win Friends & Influence People”, a person’s name is to that person the sweetest and most important sound in any language. I came across a couple of exa...
13 Effective Guerrilla Marketing Stunts 22 Jan 2011 | 02:41 pm
I admire the creative minds that came up with these eye-catching guerrilla marketing stunts. Dulcolax used the all-too-familiar posting pillar, present in nearly every city-center, to showcase their ...
10 Internet Business Models that Rocked 2010 20 Jan 2011 | 07:05 am
The Board of Innovation’s ’10 Business Models that rocked 2010’ slideshow offers a look at some of the most interesting business models that came to prominence in 2010. Here are the highlights: Kick...
7 Lessons from SaaS Company HubSpot 19 Jan 2011 | 07:18 am
Dharmesh Shah launched HubSpot in 2006. Since then it’s grown to about 2,900 customers, 170 employees and $33 million in capital raised. Dharmesh shares 7 lessons he learned during this time: You ar...
My Google Groupon Killer Idea 18 Jan 2011 | 07:43 am
Groupon recently rejected Google’s $6 billion acquisition offer. Hell hath no fury like a woman scorned. I read that Google are trying to set up their own Groupon killer. According to the Wall Street...
Facebook Advertising Hits Tipping Point? 15 Jan 2011 | 07:09 am
Covario, a search marketing agency, ran a campaign for Intel on paid search and on Facebook in seven countries, including the United States. They found that on a dollar-for-dollar basis Facebook and ...
