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Customer Satisfaction and Loyalty Simplified. 22 Dec 2011 | 02:19 am
One term which regularly arises in the marketing journals I read is customer satisfaction. It’s always suggested that customer satisfaction is key to a successful business. Seems obvious right? Would ...
Customer Traits Affect Customer Satisfaction. 22 Dec 2011 | 02:14 am
I’ve written about customer satisfaction and loyalty in Customer Satisfaction and Loyalty Simplified to allow businesses to see where they ought to improve to meet the expectations of the customer. I ...
5 Ways To Persuade People 21 Dec 2011 | 01:53 am
Marketing and Psychology often combine to give you a far more insightful look at consumers than what is typically learnt at Universities. The knowledge of key marketing concepts plus understanding wha...
Attitudes come from Actions 20 Dec 2011 | 02:04 am
Attitude is the psychological term for the bundle of beliefs and feelings you experience toward a person, topic, idea, etc. without having to consciously think. Examples to get you started. Read t...
The Benjamin Franklin Effect- Psychology 20 Dec 2011 | 01:51 am
I read a fantastic article about the Benjamin Franklin Effect which left me pondering about how I came to like and dislike certain things. For those of you who are unaware of the Benjamin Franklin Ef...
Getting Things Done- Essential Tools to enabling your business 5 Nov 2011 | 01:14 am
I have been investigated processes to improve the business needs and the employees capability. Sometimes you are understaffed but you cannot afford to employ someone to take on the additional work, or...
Simplifying Process Change 11 Oct 2011 | 10:53 pm
Employees are resistant to change and unfortunately many managers try to force processes in hope that employees with accept them. This is the ultimate way to fail. Resistance comes in several forms: n...
Marketing is Internal not just External. 3 Oct 2011 | 09:29 pm
Marketing to your employees can have a significant effect to your business. Although most Internal Marketing agencies will advise you to form a marketing strategy before you begin (which is wise but t...
HTML5 Introduction 13 Sep 2011 | 10:45 pm
HTML5 is the next major revision to HTML. HTML5 had been designed to simplify coding through introducing a few additional semantics. The benefits of these additions are that they provide logical st...
3 Tips To A Successful Sales Pitch 13 Sep 2011 | 03:42 am
I went to an Adobe event not long ago to learn about HTML5. I ended up being overloaded with information designed to whet the appetite of the common geek and entice them to buy Adobe software. Well I ...
