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When Is It Too Late to Dream? 12 Aug 2013 | 07:49 am
She was a pretty good golfer. We were hitting balls next to each other and she smiled at me a few times. “You have a nice, easy swing,” she said kindly. I interpreted that to mean “you hit like a gir...
How Men Should Wear a Shirt 9 Aug 2013 | 08:52 pm
Too many men wear ill-fitting shirts. They make even a good looking guy look sloppy and not put together. Even expensive fabrics that are poorly fitted will cheapen the look you are going for. This Fa...
Should You Rethink the Design Process? 7 Aug 2013 | 06:20 am
I love this quick animation from Apple on design. Specially the line “we start with the question: “What do we want people to feel?” Most design projects start with a different question:” what do we wa...
How to Create a Hipster Logo 31 Jul 2013 | 07:44 pm
Hipster logos have been the rage these days. Here’s how to have one:
What’s My Motivation? How to Reward Your Team 29 Jul 2013 | 04:09 am
Understanding how to motivate people is key in any business and specially in non-profits. Early in life I thought most people were motivated by cash. After all happiness comes with more stuff, right? ...
The Art of Saying Goodbye: Leaving Without Regrets 22 Jul 2013 | 08:03 pm
When I left Brazil for the life I now have I didn’t leave well. In wanting to hold on to my fond memories, I decided not to say goodbye to anyone. After all, what would a “high dose of sentimentality ...
Selfishness: a Team Killer 17 Jul 2013 | 12:12 am
Some call it self preservation. I call it selfishness. As a consultant I see selfishness and a lack of respect for the team that happens in most organizations, including in ministry. But this less-tha...
In Marketing Effectiveness Trumps Relevance 8 Jul 2013 | 03:30 pm
There is a lot of buzz about being relevant. Given the chance, I take being effective over relevant any day. The most basic tenet of any marketer is to connect the message to its intended audience. ...
Church and Ministry Website Usage 27 Jun 2013 | 08:40 pm
In ministry, as in business, the day and time of your posts matter. A good social media strategy is critical. Take a look a this infographic. There are a lot of implications for your church and minist...
Marketing and the Conversation Strategy 24 Jun 2013 | 04:07 am
In the new world of marketing and advertising, it’s not as much about your message as it is about engaging your audience in a dialogue about your message. Long ago marketing was all about exposing a p...
