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Using Untraditional Sources to Follow the Media – Part I 26 Aug 2013 | 11:41 pm
If knowing the media is half the battle, knowing what the media is writing about is the other half. By following journalists, PR professionals are able to keep a finger on the pulse of all things new ...
How to Recover From a PR Disaster 26 Aug 2013 | 04:55 am
A Prime Example Back in 2012, Taco Bell was sued by an angry customer for being served tacos with less beef than promised. This could’ve severely hurt the company’s reputation; we all remember the wo...
How Much Should You Pay For PR Services? 24 Aug 2013 | 04:54 am
You know that PR is extremely important to your company’s image and to keeping a steady flow of communication with your customers. Now the question is, how much money should you put towards these effo...
Public Relations vs. Marketing 22 Aug 2013 | 04:54 am
In the last post, you got the low down on the difference between PR and brand strategy. Marketing was mentioned in passing, but now it’s time to give it some more attention. Let’s define it and explor...
What Is The Relationship Between Brand Strategy and Public Relations? 20 Aug 2013 | 04:53 am
Brand strategy and Public Relations may be two separate things, but the way they work together is vital to the success of a company. With so many similar terms in the business world, it can be easy to...
How To Measure The Effectiveness Of Your PR Efforts 18 Aug 2013 | 04:51 am
When you put hefty chunks of time and money into PR, you want to make sure that your resources have been put to the best possible use. It is so essential to measure and evaluate how effective a PR cam...
Hot Tech & PR Events in August 29 Jul 2013 | 10:30 pm
So the weather is nice and school is out, but you know what’s always in session? Technology. Summer means one thing: hot – tech & PR events, that is. In June we recapped the Google I/O and told you w...
Max Borges Agency Hosts Holiday Technology Showcase in New York, Securing Major Media for Clients 11 Jul 2013 | 09:26 pm
MIAMI – July 9, 2013 – Max Borges Agency, a Miami based technology public relations and social media firm, hosted the first-ever Holiday Tech Showcase on June 19th in New York City. This event grabbed...
Anatomy of a Product Launch – 3 Cs of a Product Launch 4 Jul 2013 | 11:47 pm
Launching a New Product Requires Planning Well before a product is launched it is imperative to ensure that the planning stages of the product launch are complete. Much attention must be paid to the ...
Signs You Need to Fire Your PR Company 2 Jul 2013 | 11:46 pm
Your PR Company Was Hired for a Reason – What Value Should They Deliver? As the owner or senior leader of a company, you’ve made the wise choice to retain a public relations company. Your chosen firm...
