Michaelleis - blog.michaelleis.com - Michael Leis
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Behavioral Storytelling: Social Media Content Strategy in Theory, Practice, and a Class 22 May 2013 | 12:59 am
The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence. What results often times is either: 1) shovin...
Alone Together 9 Apr 2013 | 12:16 am
Kicking off yet another poetry month here, with one of the poems written for the as yet imaginary poetry ebook about business travel. The process of travelling for work is a unique realm worth at leas...
The Single Most Important Principle in Brand Strategy Today 8 Apr 2013 | 02:57 am
The start of another Mad Men season reminds me of the shift in marketing strategy that I most often discuss with colleagues and clients now, but have yet to expressly write about. What separates great...
Never Say You’re Sorry In Social 5 Mar 2013 | 10:46 pm
In this latest era of social media, many brand presences have either been originating from, or spanning to include the customer service department. On the surface, it makes sense: this is the departme...
Who’s More Valuable: Influencers or Friends? 18 Mar 2012 | 02:26 am
Reviewing a pr firm’s social campaign pitch for a client, and it is sound as a pound: Influential bloggers in the category write stories with comment giveaways Influencer Satellite Media Tour interv...
SXSW 2012 wrap-up: Too Much 16 Mar 2012 | 07:21 am
After concluding another blur of a sxsw and nursing a sore throat (par for the course), a few overall notes on this year’s annual gathering in Austin: WAY too much of the same content in the cirricul...
Sxsw: epic mealtime 11 Mar 2012 | 10:48 am
Now, I just became acquainted with epic mealtime a few minutes ago, but this panel seems interesting, talking about how a few friends became massive Internet food celebrities: taking large quantities ...
Sxsw: building blocks for indoor navigation 11 Mar 2012 | 07:00 am
After a rain-drenched morning, and a faster than expected registration line, I find myself with a decent seat for hearing more about how people will use technology to explore indoor spaces. This is a...
The Social Uncanny Valley 8 Nov 2011 | 06:08 am
Got to see an excellent talk this weekend called Facing Up to the Uncanny Valley. If you’re not familiar with the term, it is a feeling of creepyness you get when a computer created person gets betwee...
A Like Is Not A Contract, But It’s Very Nice 18 Sep 2011 | 02:16 am
More and more I’m getting the feeling brand marketers hold the assumption that when a person clicks “like” on your page or site that it is the equivalent of subscribing to you, like email or Twitter. ...
