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The 6 Most Common Mobile OptimizationMistakes & How To Avoid Them 21 Aug 2013 | 10:53 pm
It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you The post The 6 Most Common Mobil...
Public and Private Affiliate Networks: Finding the Right Mix 21 Aug 2013 | 10:44 pm
Organizations can no longer rely on public affiliate networks alone. While these affiliate networks drive meaningful sales, many have become inefficient. The post Public and Private Affiliate Network...
3 Strategies for Achieving Performance in Mobile Marketing 14 Aug 2013 | 09:46 pm
Like social media and search before that, many advertisers are scratching their heads over what to do with mobile marketing. Marketers who embrace new channels first have a clear advantage over their ...
U.S. Regulators’ Brand of Internet “Exceptionalism” Continues in the Online Lending Industry 14 Aug 2013 | 09:45 pm
The continued unwarranted regulatory scrutiny upon the online lending space has recently taken an interesting turn. More specifically, the Department of Justice (“DoJ”) and the Federal Deposit Insuran...
Rakuten Marketing Acquires PopShops 14 Aug 2013 | 09:43 pm
Press Release Data Analytics Engine from Product Feed and Deals Content Aggregator Boosts Portfolio of Digital Marketing Assets NEW YORK CITY – August 12, 2013 – Rakuten Marketing today announced it h...
No Growth for CJ As ValueClick Takes A Pounding 9 Aug 2013 | 01:00 am
Commission Junction’s parent company, ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of ne...
Apple’s Woes Are Good For Performance Marketers 9 Aug 2013 | 12:46 am
It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers using iPhones and iPads. Even though Apple’s devices had significantly less marke...
Jay Weintraub Named to Datalot Board of Directors 8 Aug 2013 | 12:23 am
Press Release Founder and CEO of LeadsCon joins board of rapidly growing company that is transforming the way online consumers connect with advertisers and service providers Brooklyn, NY – August 7, 2...
Matomy Maximizes Mobile Media Buying with Mobit 30 Jul 2013 | 03:05 am
Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. The introduction of Mo...
Rakuten LinkShare Performance Marketing Network Reports Double Digit Growth in Second Quarter 30 Jul 2013 | 01:29 am
Press Release NEW YORK CITY – July 30, 2013 – Rakuten LinkShare today announced continued growth throughout its global performance marketing network for the second quarter of 2013. The affiliate netwo...
