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Octagon signs Aussie actor Dan MacPherson 27 Aug 2013 | 11:34 am
Dan MacPherson Australian actor and TV presenter Dan MacPherson has signed with the Interpublic Group’s sport and marketing agency Octagon to build his commercial opportunities. As MacPherson’s s...
Australian newspaper industry strengthens environmental credentials 27 Aug 2013 | 09:51 am
The Australian newspaper industry continues to lead the environmental charge with the latest report on old newsprint recovery by the Publishers National Environmental Bureau (PNEB) showing 78% of Aust...
Aussie music sought by major brands, ad agencies and Hollywood 27 Aug 2013 | 09:44 am
Brisbane based music-licensing company Hook Line and Sync says original Australian musicians are providing the soundtracks for major brands, Hollywood productions and advertising by leading agencies. ...
Chris Walton departs Quantium 27 Aug 2013 | 07:47 am
Former CEO of Mindshare Australia, Chris Walton has sold out of data and communications consultancy Quantium, Mumbrella can reveal. Walton, a principal with the firm, said that he was leaving on good...
Telstra removes Droga5 from retainer 27 Aug 2013 | 07:38 am
Creative agency Droga5 has been taken off retainer by telecommunications giant Telstra, Mumbrella can reveal. The shift sees rivals DDB and The Monkeys picking up more creative work although Droga wi...
Ikea designs Ruddik and Abbut kitchens fit for a PM 27 Aug 2013 | 07:36 am
Ikea has devised two possible layouts for hopeful Prime Ministers Tony Abbott and Kevin Rudd in newspaper ads published today. The half page ads featured in Sydney’s The Daily Telegraph, Queensland’s...
Inside Colenso BBDO 27 Aug 2013 | 07:22 am
New Zealand creative agency Colenso BBDO was this year’s Mumbrella Creative Agency of the Year and has added this award to a number of other international accolades it has received this year. In the f...
Ford Focus – the car for secret karaoke lovers 27 Aug 2013 | 07:21 am
A karaoke version of Rick Astley’s Never Gonna Give You Up is at the heart of a new ad for the Ford Focus. The ad – “Play anything” – spruiks the car’s Sync service, allowing voice control of music a...
ADMA boss: Labor telephone campaign will hurt marketers 27 Aug 2013 | 07:11 am
ADMA CEO Jodie Sangster The boss of the direct marketing industry’s trade body has spoken out against plans by Labor to blitz voters with campaigning phone calls in the run up to the election. Unlik...
IPG Mediabrands to Merge UM and MBThree in Melbourne 27 Aug 2013 | 07:04 am
IPG Mediabrands has announced it will merge UM and MBThree in Melbourne in a move the company claims will “accelerate its momentum in the Melbourne market”. The announcement: IPG Mediabrands Austra....
