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Tech Trends: Smartphone Popularity Grows with Students… As Does its Marketing Reach 5 Nov 2012 | 11:57 pm
2012 is the first year that smartphone ownership has surpassed media phone ownership. Fifty-five percent of college students now own a smartphone. This figure wouldn’t surprise anyone who has spent mo...
Back to School – College Students Spending More than Ever! 15 Oct 2012 | 07:29 pm
As we enter the second month of the fall semester and the back-to-school season ends, recent reports make it increasingly clear that, while the economy may be down, college students’ discretionary spe...
Sponsoring Develops Brand Loyalty 3 Dec 2011 | 08:09 am
For any brand or product, developing brand loyalty is essential if the company wants to be successful. Every brand can attract some new customers, but the most successful brands have the same customer...
College Events Benefit Everyone 3 Dec 2011 | 08:09 am
Now that the fall semester is coming to a close, students are starting to hear about their college events coming up this winter and spring. Colleges all around the country are getting entertainments’ ...
Big Brands Attend Class 3 Dec 2011 | 06:22 am
America’s biggest brands are going back to school. Why? They realize that getting involved on college campuses plays a crucial role to building brand loyalty among college students. Hundreds of brands...
Cash4Books for College Students 10 Nov 2011 | 10:17 am
While college students may be at a shortage of cash, the thing they are not low on is books. The estimated cost for required textbooks in the first years is approximately $850. Although they spend suc...
Campus Teez Sells the Shirt before the Shirt 10 Nov 2011 | 09:38 am
The online apparel retailer Campus Teez has created an excellent business model for the college market. They design individual t-shirts and other apparel for college and universities that have a style...
College Glow Parties Lighting Up Campuses 10 Nov 2011 | 07:35 am
A new style of concert has become increasingly popular among college students in the past several years. Concert services like Dayglow and Barstool Blackout Tour have designed shows around glowing bla...
College Ski Trips Gears Up College Students 10 Nov 2011 | 04:26 am
As the winter season approaches, college students are thinking about one thing; getting finals out of the way and finally hitting the slopes. This is the time of year students plan their winter and sp...
Holiday Shopping Craze Almost Here 10 Nov 2011 | 04:16 am
With two weeks until Thanksgiving, and Black Friday, the holiday shopping season is almost upon us. Most people plan to spend at least as much as they did last year. College students will be searching...
