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Top Picks for a Running & Crossfit Shoe: Inov8 F-Lite 232 and the Merrell Hammer Glove 1 Mar 2013 | 03:25 am

Clint wrote on our OptimaRun facebook page that he is in the market for a new shoe that is versitile and durable enough to effortlessly transition between running and crossfit workouts.  Also, Clint w...

Performance Reviews for the Mizuno Wave Evo Levitas and Cursoris 25 Feb 2013 | 12:42 pm

Finally, I had the opportunity to spend some time in the two new Mizuno Wave Evo shoes to debut this season: Cursoris and Levitas.  Both of these lightweight, zero drop shoes made quite a positive imp...

Differences in the Women's Newton Performance Trainers: The Gravity, The Distance U and The Motion 21 Feb 2013 | 02:28 am

Newton Running’s 2013 Performance Trainers are super lightweight, incredibly level, cushioned road running shoes designed for the efficient runner.  These shoes provide high mileage comfort and are ve...

Lady & Sir Issac Neutral Guidance Trainer: Transition to the Newton Running Experience 21 Feb 2013 | 01:45 am

The Newton Sir Isaac and Lady Isaac Neutral Guidance Trainers are the ideal road running shoe for a runner wishing to upgrade from a more conventional road running shoe.  The Isaac Guidance Trainers f...

Comparison of the Inov8 F-Lite 252, 232 and 195 15 Feb 2013 | 02:43 pm

There are a couple of exciting new models from Inov8 for 2013 in the F-Lite series line-up of multi-fitness shoes.  Using the favorite F-Lite 195 crossfit and running shoe as the prototype, Inov8 has ...

Inov8 F-Lite 232: Optimal Performance Shoe for Runners & Crossfitters 13 Feb 2013 | 09:10 pm

Inov8 has added a new shoe to their F-Lite series that takes performance and design to a new level.  The new Inov8 F-Lite 232 is the incredible update to the Inov8 F-Lite 195. The durability and comf...

Inov8 F-Lite 252 May Be Your Ideal Multi Workout Shoe 12 Feb 2013 | 06:00 pm

Take the tried and true Inov8 F-Lite 195 and add more room in the toebox and a super soft, breathable upper and you've got the new Inov8 F-Lite 252.  The F-Lite 252 is one of the newest models to join...

Two Incredible Female Trail Running Shoes: Inov8 TrailRoc 236 and Altra Superior 6 Feb 2013 | 03:11 am

Trails beware!  Women, you have the option of dominating tough terrain this year in the Inov8 236 and/or the Altra Superior.  Both of these female specific trail running shoes grip and protect as they...

Becoming OptimalRun.com 4 Feb 2013 | 05:53 pm

op·ti·mal: Most desireable or satisfactory. Greetings from Richmond, VA.  I wanted to take share some an exciting updates.  As of February 4th, NaturalRunningStore.com is becoming OptimalRun.com. As...

Men's Zero Drop Road Running Shoe Guide: Instinct 1.5, Bare Access 2, Cursoris 31 Jan 2013 | 02:29 am

We love helping our customers find the perfect shoe and the perfect fit.  Lately we have gotten tons of questions about the great choices zero drop men’s road running shoes.  There are some REALLY gre...

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