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How to grow your list with effective online advocacy 20 Aug 2013 | 08:14 pm

The dirty little secret is that a lot of online advocacy doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So you need to think strategically about online actions....

Who’s using social media? It’s not who you think… 7 Aug 2013 | 12:21 am

Just yesterday the Pew Internet and American Life Project released a new study on who’s using social networking sites. Their findings may come as a surprise. It turns out the number of users and the ...

Mentoring, blog & baby – oh my! 31 Jul 2013 | 10:00 pm

I just wanted to write a quick post to let our loyal readers know that I’ll be on maternity leave starting tomorrow. While I’m caring for my own little activist-in-training, Liza Pike, Project Direct...

How to get the most out of a training, conference or webinar 23 Jul 2013 | 08:08 pm

Have you ever attended a totally inspiring and energizing training, webinar, or conference, only to return to “business as usual” once you get back to your desk? If so, you’re not alone! This is the r...

Maximizing the deliverability of your organization’s mass email 16 Jul 2013 | 07:54 pm

In the past year we’ve seen more and more organizations reporting trouble getting their mass emails delivered to inboxes with Gmail, Hotmail, or both. The email deliverability problems range from the ...

Optimize Your Facebook Headlines For Petitions 11 Jul 2013 | 11:57 pm

What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content....

Netroots Nation 2013 Training Roundup 10 Jul 2013 | 08:12 pm

Netroots Nation 2013 offered 38 incredible training sessions led by leaders in the field. If you weren’t able to attend the convention, don’t despair! Leading up to the event we interviewed 20 trainer...

The Online Laboratory: Perfecting Your Outreach Through Email Testing 19 Jun 2013 | 09:58 pm

Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to ...

Why Screenwriters Make the Best Organizers: Using Storytelling to Build Empathy 18 Jun 2013 | 08:54 pm

When you watch that six-minute silent montage at the beginning of Pixar’s UP, you probably start sobbing like a small child. But why? Great storytellers know how to build empathy between a character a...

Startup 101: Tips, Tools and Resources for Launching a Progressive Startup 18 Jun 2013 | 12:22 am

As organizers identify innovative solutions to problems they uncover on the campaign trail, many see opportunities to launch new startups. However, too many organizers don’t know where to start regard...

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