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Excel in Your Neighborhood – Tips for Building Your Local Search Clout 17 Jul 2013 | 02:00 pm
Many new online businesses are focused on the attraction of as many people as possible, regardless of their physical location. With the internet helping to fuel worldwide commerce like never before, t...
Q2 2013 Search Rewind 16 Jul 2013 | 09:10 pm
PM Digital’s latest Search Rewind Report delves into industry trends that have emerged from the announcements of Google’s Enhanced Campaigns and Cross-Channel Attribution reporting. While Enhanced Cam...
What to Expect in Marketing Over the Next Twelve Months 16 Jul 2013 | 02:00 pm
Millions of websites consistently use some form of marketing in order to appeal to potential readers and customers. With some tactics being great for conversions and others giving advantage to those w...
How Businesses Benefit from Social Media and Web Presence 15 Jul 2013 | 02:00 pm
For the majority of human history, businesses have had to compete with one another using a variety of different tactics. For the most part, however, these tactics were localized and did not involve gl...
Ways to Effectively Advertise to a Twitter Mobile Audience 14 Jul 2013 | 02:00 pm
Just a few years ago, mobile advertising was a fantasy and something many people did not consider. The prevalence of smartphones in recent years has prompted advertisers and marketers to re-evaluate t...
Four Unique and Bizarre Social Media Websites 13 Jul 2013 | 02:00 pm
We have all grown accustomed to the concept of expansive, one-size-fits-all social media platforms: while Facebook, Twitter and LinkedIn all have their specific strengths, they are generally broad pla...
Setting up Marketing Channel Reports in Adobe Marketing Cloud 12 Jul 2013 | 08:26 pm
Setting up Marketing Channel reports in Adobe Marketing Cloud is a two-step process. Step 1: establish names for your individual marketing channels. Channels should be thought of as buckets that sto...
How to Avoid Anger and Misunderstanding via Email 12 Jul 2013 | 02:00 pm
Whether you have fellow employees with which daily interaction is required or simply use email to communicate with friends and family, it can be frustrating at times when certain email-related interac...
Four Reasons Why Your Brand’s Twitter Account Isn’t Taking Off 11 Jul 2013 | 02:00 pm
With hundreds of millions of people using Twitter as a way to stay in touch with friends, learn about relevant local, national and world events and find out about new trends and topics, it is no wonde...
Full Google Outage This Morning 10 Jul 2013 | 11:25 pm
PM Digital employees in Columbia, South Carolina experienced an outage with Google this morning, starting around 9 a.m. The Columbia PM Digital office is about 100 miles from Google’s server farm in ...
