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Get more out of your fundraising events 26 Aug 2013 | 11:32 am
Fundraising events are a nonprofit mainstay, but they typically take a lot of time, money, and effort to produce. Since even the most basic events can run into the tens of thousands of dollars, it sho...
Keeping it short 23 Aug 2013 | 11:09 am
Recently my colleague Steve (who is Network for Good’s CTO) stopped by my desk to share a pearl of wisdom attributed to Mark Twain: “I didn’t have time to write a short letter, so I wrote a long one ...
Why you may need to reboot 22 Aug 2013 | 11:53 am
In Ctrl Alt Delete Mitch Joel issues a wake-up call for those that may find themselves lost in a rapidly evolving landscape of technology, media, and marketing. Joel, president of the digital marketin...
The single most important ingredient in storytelling 19 Aug 2013 | 11:21 am
Directed by internationally acclaimed filmmaker Werner Herzog, From One Second to the Next is a documentary-style PSA in AT&T’s “It Can Wait” campaign. The film is a sobering look at the consequences ...
Test your fundraising instincts 16 Aug 2013 | 06:23 pm
Which Test Won? is a fun resource that regularly highlights A/B tests of emails, landing pages, and more. This week, Which Test Won? released their 2013 Email Testing Hall of Fame, a showcase of tests...
Is your nonprofit website open for business? 14 Aug 2013 | 11:17 am
Is your nonprofit website sending the right message to potential donors? Year-end fundraising season will be here before you know it. Now is the time to clear away the cobwebs and roll out the welcome...
Trouble connecting? Plug into identity. 13 Aug 2013 | 11:04 am
In just 68 words, Seth Godin recently summed up a fundamental truth of human behavior that all nonprofit fundraisers should take to heart. (Read it here: “People like us do stuff like this.”) Rather t...
Why you must stop ignoring social 7 Aug 2013 | 11:12 am
This week, Pew Research Center’s Internet & American Life Project released their latest findings on social media adoption. Even if you’re a socially savvy fundraiser, you’ll find these stats interesti...
A Picture’s Worth: A Success Story on Getting More Facebook Attention 6 Aug 2013 | 11:59 am
Photos and video allow you to create a more immediate, emotional connection with your supporters than just words alone. In March, we shared Guy Kawasaki’s top ten social media tips for nonprofits , on...
How to win more grants for your cause 5 Aug 2013 | 11:33 am
In order to survive—and thrive—nonprofits need to diversify their funding sources. In addition to individual giving, grants are another piece of a well-rounded funding plan. Of course, the best way to...
