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The Many Roles of an SEO Professional; What an SEO Tactician Does 23 Aug 2013 | 05:45 am
What is a search engine optimization tactician I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there see...
How The Beatles’ Songs Optimize B2B Marketing Strategies 28 Jul 2013 | 09:40 pm
The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content mar...
Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan 7 Jul 2013 | 07:12 pm
Lead Nurture Planning Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have int...
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google 9 Jun 2013 | 09:16 am
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help ma...
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google 9 Jun 2013 | 09:16 am
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help m...
An Overview of Google Analytics Goals & Conversion Metrics 25 May 2013 | 08:10 pm
Conversions and Website Goals; A Primer There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or fa...
An Overview of Google Analytics Goals & Conversion Metrics 25 May 2013 | 08:10 pm
Conversions and Website Goals; A Primer There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or...
7 Recent or Unique Google Adwords features you should be utilizing today. 6 May 2013 | 06:19 am
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook ...
7 Recent or Unique Google Adwords features you should be utilizing today. 6 May 2013 | 06:19 am
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook ...
How to Set Up a Promoted Tweet Campaign Targeting Keywords 28 Apr 2013 | 03:42 am
Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword spo...
