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How Popular Is Your Brand? 22 Aug 2013 | 08:52 pm

I recently heard somebody mention brand recall as an important metric that should be measured as part of any display advertising campaign. Coming from an engineering background I’ve been pretty shelt...

Quick Tip: Posting on Google+ 22 Aug 2013 | 01:36 pm

You probably all know by now that we are seriously fanatical about all things Google+. Don’t judge us…we are not douchebags for having such deep feelings. Google+ is not a dead social network; it is...

Differences between VISA & Mintel studies on Online Shopping are rather revealing. 19 Aug 2013 | 10:10 pm

Online Shopping In Ireland Studies I read this article in the weekend edition of the Irish Times with interest. The study by Mintel values the online market in Ireland at €1.4 billion in 2012. This ...

Heatwave Economics (Infographic) 15 Aug 2013 | 07:09 pm

In so many ways, the heatwave that was on the tip of everyone’s tongue for a solid three weeks, seems so long ago. In other ways, it is so recent that we can still smell it, and we are all willing for...

Irish Blog Awards Nominee 13 Aug 2013 | 04:02 pm

Hello all!! We are delighted to be able to display this badge with pride Thank you! Fingers crossed that we get through the next stage See full list of nominations here Siobhan

Integrating Content Marketing and PPC – 3 Advanced Tactics – Part 2 9 Aug 2013 | 09:03 pm

Leveraging PPC to generate traffic for your fantastic content. You can read part 1 of this sequence of posts on integrating PPC & Content Marketing  by clicking here Traffic breeds Traffic. The ...

PPC Infographic of the Week: How To Optimise Your PPC Campaigns 9 Aug 2013 | 06:09 pm

This week’s PPC infographic comes from the good folk at Invesp, an American conversion rate optimisation company, and is all about optimisation of PPC campaigns. It’s a handy little guide on a couple ...

Facebook algorithm update: Is it really anything new? 7 Aug 2013 | 04:00 pm

For quite a while, there has been some mystery surrounding what Facebook Edgerank is, what it does and how it can be manipulated. Many marketing and social media ninja’s have relied on hear’say and tr...

MOZ Webinar on PPC & Inbound Marketing – 3 Further Integration Tactics – Part 1 2 Aug 2013 | 09:12 pm

We’re a PPC agency who launched an Inbound Marketing (aka Content Marketing) service in January of this year. Over the last 7 months we’ve been blown away not just by the effectiveness of Inbound Mar...

Slated On Broadsheet 2 Aug 2013 | 02:24 pm

The comments under our shout out for a stolen Wolfgang bike gave us a great giggle in the office yesterday: http://www.broadsheet.ie/2013/08/01/you-cant-miss-it-2/ I’d consider us “bike enthusiasts”...

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