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Reactivating your Dormant Customers 26 Jul 2013 | 07:45 pm
All retailers face the challenge of keeping their customer base engaged and making frequent purchases with their stores. Studies show that Retailers can lose between 20-40% of their customer base yea...
Longer lasting customer loyalty starts with a good relationship 26 Jul 2013 | 01:52 am
This is pretty common sense when you think about it, but sometimes many businesses and retailers will lose sight of this fundamental truth. We get fastened into this mindset of reaching sales goals, d...
Going Mobile this Holiday Season 2 Oct 2012 | 01:16 am
When developing a Mobile Marketing strategy, it is easy to get overwhelmed with all of the available options. Not only is this overwhelming for you, but can also be confusing for your customer if you ...
New Features Added to v2.1 31 Aug 2012 | 02:37 am
Brand new features and updates have been added to the newest version of OptCulture and will allow clients to: Create, issue, and redeem coupon campaigns (NEW) Resubscribing contacts who have opted out...
The Importance of List Segmentation 19 May 2012 | 03:25 am
The word says it all, segmentation means division. You divide your lists into smaller lists based on a criteria to make the email more targeted. Email lists are as important as email campaigns. If the...
Unique Equals Success – A Common Misperception 15 May 2012 | 08:38 am
“That has already been thought of (or attempted)” – An example of “Unique Equals Success”. “Too bad I didn’t think of that” – An example of “Success Equals Unique” These are common phrases heard by ...
Leveraging POS Data – The Next Step for Retail Marketing 4 May 2012 | 07:24 am
What if I was to tell you that there is a way to automatically send customers marketing campaigns based on what their individual purchasing habits are with your store? What if there was a way to trac...
Customer Centricity 23 Jun 2011 | 07:30 am
When evaluating decisions as a company, the focal point of our decisions should be based upon the ease, wants, needs, and experience of our customers. I’m continually amazed at businesses that choose ...
The Communication Commitment 16 Jun 2011 | 04:52 am
The Communication Commitment We’ve all experienced conversations with different types of communicators. Here are a few types of that come to mind… • Ramblers – Individuals which say a lot, but have ...
Disloyalty 1 Jun 2011 | 08:55 am
A couple of weeks ago I decided to use cash when paying for gas. When paying inside, the comment was made, “I’m assuming you want this on a loyalty card”? My response was, “uhhh…why would I want that”...
