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Social Media Entrepreneurs – Research Findings 20 Jun 2013 | 06:31 pm

Entrepreneurs are good social networkers, which is a quality that helps them to meet and interact with more people. This builds up their social capital and as a result they identify the needs and oppo...

Establishing Realistic Expectations for Your Reputation Management Campaign 29 Sep 2012 | 09:50 am

This post is written by Rich Gorman. Author info at the end of the post. Few things are more devastating than discovering that your good name has been dragged through the mud, particularly online, for...

Wearing Asim Jofa helps you avoid standing in Queues for Bills & Other Stories 4 Jul 2012 | 04:34 pm

When it all seemed that the marketers’ lawn craze was coming to a standstill or getting saturated, Asim Jofa came back with a bang, a bang so loud that it questions intellect and relationship with the...

Facebook Fans: To-Buy or Not-To-Buy 21 Jun 2012 | 09:59 pm

Since the inception of Social Media & Digital Marketing in Pakistan, we’ve observed a mushrooming growth of companies of all size investing and taking their leap towards social media. However, during ...

Facebook Fans: To-Buy or Not-To-Buy 21 Jun 2012 | 09:59 pm

Since the inception of Social Media & Digital Marketing in Pakistan, we’ve observed a mushrooming growth of companies of all size investing and taking their leap towards social media. However, during ...

Dettol’s misleading Advertisement causes Life & Death Situation 6 Jun 2012 | 09:06 pm

  An 8 year-old American born Pakistani girl, Natasha Tompkins was rushed to the hospital this afternoon after she accidentally drank at least half a pint bottle of Dettol confusing it to Organe juice...

PEL’s Hilarious Advertisement highlights a Hard Sell Approach 28 Apr 2012 | 04:10 pm

  PEL has come up with an amazing TVC that is no doubt destined towards making the advertisement industry proud of this piece of art. It highlights the functional attribute of PEL refrigerators throug...

3rd PFDC Sunsilk Fashion Week 2012 Starting Today 13 Apr 2012 | 03:55 pm

PFDC Sunsilk Fashion Week is back again in with a lot of glamour, glitz, high fashion, pret and stunning hairdos all, and is going to start today at the Lahore Expo Centre from April 13-16  2012. Paki...

Why Coca Cola, Diet Coke and Pepsi are losing market share 27 Mar 2012 | 09:35 pm

A study from Beverage Digest and the Beverage Marketing Corporation, released Tuesday, finds that non carbonated drinks are experiencing strong growth, with energy drinks are witnessing double-digit i...

djuice – First Corporate Supporter of The One Rupee Project 27 Mar 2012 | 08:13 pm

djuice joined hands with The One Rupee Project as the 1st corporate supporter to help build a sustainable Pakistan. Supporting the cause with a strong message of “Apney Aik Rupay Sey Har Aik Ka Kal Ba...

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