Perceptualpositioning - perceptualpositioning.com
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Seven Elements of becoming “The Only” Perceptual Positioning™ 12 Jun 2012 | 09:49 am
1. Credibility Creating a credibility perceptual position allows the business owner to create credibility in the prospects mind so that the customers feel they’ve made the right decision. For many yea...
Needs Verses Wants 12 Jun 2012 | 09:29 am
People pay more for what they want, rather for than what they need right? Just have a look around your house and see how many things you have bought because you wanted them not because you needed them...
Market To They’re Primary Desires 12 Jun 2012 | 09:13 am
The concept of categorical positioning is based on the “QUALITY” of the customer that a business wants. The bottom line is that business is created to increase profit, it doesn’t matter the amount of ...
What do my customers think I’m saying? 12 Jun 2012 | 04:49 am
Imagine an apple, think of the type, the size, and the color. Now what do you think the chances are that we are thinking of the same apple. Not likely. I could have been talking about an apple compute...
Does Your Ad Bring You The Max Result 12 Jun 2012 | 03:02 am
Most businesses try to sell to new customers on the ad they put out. They put out an ad in whatever medium to try and get some sales generated. Once the ad has run its course for that day or week, the...
Can You Speak Every Language? 9 Jun 2012 | 08:10 am
If I sell to everyone and anyone who wants to buy my product i will make more money. Wrong! The cost to sell to everyone is astronomical if not impossible and i will tell you why. Think of it this way...
The Solution Is Single Message Single Offer 9 Jun 2012 | 06:40 am
If you’ve been watching or listening to us you will know that we want to stay away from being general in everything we do. Why? Because marketing ourselves by saying that were better or we have the be...
How Competition Is Really Killing Your Business 9 Jun 2012 | 06:22 am
By now you’ve realized the kicker: focusing on competition automatically creates commoditization. The problem with competitive thinking is that it is far more costly to you, the business owner, than y...
Everyone has their own DNA 9 Jun 2012 | 04:29 am
To me everybody is unique; every company has their own DNA if you will, their own character. We know that any 2 hair salons, 2 restaurants or 2 whatever are never the same. The funny things is even th...
How do I Create An Instant Connection With Potential Clients 1 May 2012 | 09:44 am
When someone asks you what do you do, how do you respond? If you generalize yourself by say something like I’m a doctor, a Realtor, a lawyer, or I have a restaurant you put yourself right smack in the...
