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Help Me Step Up 23 May 2013 | 01:35 am
Friends, Who do you know that has had breast cancer? Your mom, sister, spouse, co-worker? This horrible disease has affected us all. My own mother is a 20-year survivor. (yay mom!) Do you want to feel...
SEO Guidelines For Obtaining Reviews on Google+ Business Listings 16 May 2013 | 07:26 am
This article does not address reputation management or responding to negative reviews. Reviews on Google+ Business Listings (formerly Google Places) are one of many factors that help push local busine...
Dan Kaplan Published in the Baltimore Business Journal 26 Dec 2012 | 11:05 pm
periscopeUP’s CoFounder Dan Kaplan was published today in the Baltimore Business Journal. The article is titled The Top Ten Mistakes Business Owners Make With Their Websites, And What Do Do About It, ...
What is Engaging Content? 19 Dec 2012 | 05:13 am
This 6:36 minute video defines “engaging content,” what we at periscopeUP belive will be rewarded by Google. The transcription is available here. You can also scroll down for a regular blog post versi...
What To Do About Google’s Over-Optimization Update 10 Oct 2012 | 07:41 pm
Background In mid March 2012, Matt Cutts made the following comment at South By Southwest: “…the idea is basically to try and level the playing ground a little bit. So all those people who have sort o...
Preparing for the Google Freshness Update 19 Nov 2011 | 01:30 pm
Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s ...
