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Lessons in Licensing from a Five-Legged Horse – Part Two 15 Apr 2013 | 10:27 pm
When the Kentucky Derby kicks of the Triple Crown series the first weekend in May every year, I cannot help thinking about my earlier sports marketing career. Read Part One here. THE FUN BEGINS –PART ...
Lessons in Licensing from a Five Legged Horse – Part One 26 Jun 2012 | 02:34 am
When the Belmont Stakes ended a few weeks ago it marked the end of another series without a Triple Crown winner. When the Triple Crown series begins the first weekend of May every year, I cannot help ...
PRCA Puts Las Vegas Workers Out of NFR Business 26 Nov 2011 | 03:03 pm
As the 52nd Wrangler National Finals Rodeo (WNFR) draws near that iconic image of the cowboy is now synonymous with Scrooge. Over thirty temporary Las Vegas workers who traditionally sell WNFR merch...
PICASSO ENTERPRISES ANNOUNCES SPORTS MEMORABELIA AUCTIONS TO SUPPORT GREEN INITIATIVES 24 Jul 2011 | 08:13 am
Picasso Enterprises today announced that it will hold periodic auctions of selected sports memorabilia that the company has collected since the early ’80′s. Mickey runs the ball for Super Bowl XXI ...
The Origins of Sports Marketing 6 Apr 2010 | 02:14 am
The following is an excerpt from Wikipedia on the origins of sports marketing. There is some really excellent information contained within. One of the best books ever written about sports marketing...
